Change: business & design strategy

•

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Luca Mascaro

how design thinking, business design, strategic design and service design change the way we define new business

Design

product

service

business

business approach ...

product

service

business

design thinking approach...

∞
need
desire
aspiration
...
usability
desirability
feeling
...

abstract

business
design

strategic service
design design

experience
design

concrete

“un buon prodotto vive
sempre in un buon sistema”
Bruno Munari

thank you
@lucamascaro
www.lucamascaro.info
www.sketchin.ch

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