Curated experiences are the next big travel trend

1. NEW WAY TO
TRAVEL

2. “▷ Curated experiences are the
next big travel trend
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3. Market
Technology: Online travel brands are evolving from booking engines to
experience platforms
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Consumer behavior: Peer-to-peer marketplaces for travel are on the
rise and here to stay
Supply: Excess inventory is available to be monetized
Demand: Exclusivity & Experience
Competitive forces: Competitors do not offer Cabin Cruises

4. Problem
Customer
Putting together a travel
group is frustrating
Market
Messy offer / Overflow
of charter companies
Awareness
Common myth that a
sailing trip is expensive
and complicate to book
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“With lots of enthusiasm I typed in Google ‘sailing in Greece’. After spending a couple of hours I got completely overwhelmed by
the information. Seriously, my eyes were hurting, I got stressed, and had nightmares that I’ll spend all my summer in the rainy
Netherlands! “
Loucas Papantoniou

5. Solution
Customer
Cabin Cruises for single
travelers, couples and
groups
Market
Transparent multi-sided
platform connecting
travelers with charter
companies and boat
owners
Awareness
Price flexibility / cabin
cruise or full boat
booking from affordable
to luxury
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"New friendships made on Intersailclub. Homeward bound and still smiling I couldn't have wished for a nicer crew. We will have
to meet up again! ”
Vanessa Farleigh, Australia

6. Search
Home page
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How it works ?
Booking Platform & Travel Network
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7. Home page
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8. Itinerary page
Mobile friendly for the
best user experience
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9. Who’s on board
Travelers can view each
other’s profiles and chat
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10. Place your screenshot here
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Place your screenshot here
Maps

11. Business Model
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Source: Intersailclub sales analysis 2015/2018

12. $693 bln Online travel market
expecting 12% CAGR during the forecast period (2018-2023)
source: alliedmarketresearch.com
$1.3 bln Adventure travel market
$23 bln Peer to peer market
Growth rate is estimated at 31% by 2026
source: insights.com
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With an expected CAGR of 5.4% forecast 2018-2026
source: businesswire.com
$10 bln Yacht charter industry
Registering a CAGR of 17.4 % from 2017 to 2023
source: alliedmarketresearch.com
Market size

13. Competition
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Experiences
Day Cruises
Entire Boat
Cruises
Cabin
Cruises
Small Ship
Cruises

14. Key Differentiator
Curated experiences worldwide
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Themed cruises collection
“Who's on board” feature
Search engine to match travelers
by preferences
Messaging system between travelers
“Rate your Trip Organizer” feature

15. Core Team
Season mix of background and talents
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Luca Lianza CEO
Yacht & charter management (17+ years) Captain and Yacht owner (20+ years)
Tara Nolan
Advisor Media & Advertising NYC (10 years)
Kasper Kowalski CTO
IT Expert (10+ years)
Letizia Lianza COO
Sales, Finance (20+ years)
Manu Bellver CMO
Inbound Marketing (19 years)
Nila Megna
Suppliers and sales (9 years)

16. 16
Customers
Source: Intersailclub sales analysis 2015/2018

17. 17
Customers
Source: Intersailclub sales analysis 2015/2018

18. 18
Road Map without investor
2014
2015
2016
2017
2017
2018
+2019
150k
Business Model Validation
480 Cabins
Turnover from 14K in 2014
to 154k in 2015
240k
491 boats 1964 Cabins Charters
Mobile Friendly website
Repeating clients: 19%
300k
3200 Cabins
Motoryachts & Smallships
Travel agency affilitation
211k
1432 Cabins
Product development
+2020
400k
4500 Cabins
Expand to Asia
Travel guide optimizations
+2021
550k
6300 Cabins
Luxury yachts
Services (Insurance, flights, transfers)

19. 19
Road Map with investor
2018 2019
240k
1964 Cabins
Mobile friendly website
Repeating clients: 19%
3.6ml
17261 Cabins
Loyalty programme
Travel agency affilitation
Motoryachts & Smallships
2020
6.6ml
28913 Cabins
Mobile App
Luxury yachts
2021
17.5 ml
83404 Cabins
Expand to Asia
Services (Insurance, flights, transfers)
2022
34.6ml
164398 Cabins
Travel guide optimizations
Tour & Activity market
2023
68.9 ml
327392 Cabins
5% of Adventure Travel Market
Expand to Adventure Travel Industry

20. 336.038
Cabins available for booking in 5 years from now!
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21. Additional services
TRAVEL
INSURANCE
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22. Upcoming features
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Agency Affiliation Programme
Open Market Place
Loyalty programme
Travel guide optimizations

23. 23
Multi-channel strategy
● SEO
● SEM
● Social Media
● RTB
● Social Ads
● Blog Marketing
● Inbound Marketing
● Automation Marketing
● CRO (UX Convertion)
Micro-segmentation
● Definition of target audiences (Customers)
● Segmentation:
○ By Country
○ Social Demographic
○ Purchasing Power
Marketing strategy

24. ● Capture leads 3000%
● Increase conversion rate 2%
● Increase life time value 200%
● Reduce selling process by 30%
● Increase the average ticket 70%
● Implementation time 6 months
Goals
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25. Gowth driven design
Methodology of continuous growth through
● Marketing Experiment
● Conversion Rate Optimization
● Data Driven Marketing
○ Focusing actions on data
○ Making better decisions
○ Continuous product development
● Customer Experience
● User Experience
● Web and digital channels
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26. Jump on board!
Any questions?
You can find me at: +39 3913795746
@Luca Lianza
luca@intersailclub.com
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