Three marketing trends are highlighted to boost performance in 2014: 1) Design mobile-friendly marketing materials as mobile is becoming the primary screen for many; 2) Create personalized content to build relationships and engage customers, as personalization is key to business success; 3) Take events virtual with short webinars and gather social media contacts to engage beyond live events. The document promotes exploring the Juniper Marketing Center and Partner Center resources to implement these trends.

1. THREE TRENDS TO
BOOST YOUR
MARKETING IN 2014!
1. Design marketing materials for
mobile devices
• 87% of the globe has a mobile phone
• 69% of executives say mobile is the first
screen they view in the morning
• Resource: JMC Mobile Messaging Center
2. Create relationships by personalizing
content
• 94% of companies agree PERSONALIZATION
is KEY to business performance
• Send personalized messages that offer
value and build relationships
• Resource: JMC targeted, customizable
content http://juni.pr/1aFfa10
3. Take your events virtual
• Short webinars (think under 20 minutes) are an
affordable lead generation tool
• 80% of engaging visual content is retained
• Gather social media contacts on your registration
form to engage with viewers beyond the event
As your trusted marketing advisors, we welcome
you to explore all of our Juniper Partner Marketing
resources on JMC and Partner Center!
LUANNE
TIERNEY