2. Marketing is evolving Mass Media 1 to Many Niche Media 1 to Few Personalized Media 1 to 1 Social Media Many to Many Tweet Tweet HORRIBLE SERVICE AGAIN!
3. 360 Approach to your brand Cheers are louder when done together. Facebook – 200 million active users Twitter – 20 million active users No common message?
5. Impressions/Interactions/Influence How we calculate value ROI has changed. There is no right answer, just accepted philosophies Avg. Impressions per post x #of posts per-month/ 1,000 x 11 (Avg.CPM) = Your (Monthly) Earned Media Value Huh? $2.60/fan for an actively engaged site Regardless, Social Media does not sell. It creates a community to engage which leads to sales.
6. Twitter - MySpace You’re no Lady Gaga but we sure would like to get to know you…
12. Facebook or Hotmail Rules, Yahoo’s 2nd and GMAIL trails but will it all change with a click of the mouse?
13. 51% of people are more likely to buy since becoming a Facebook Fan 60% of people are more likely to recommend since becoming a Facebook Fan 68% of Facebook users are more likely to buy a product or visit a retailer based on a positive Facebook friend referral Top 2 ways US mom internet users tell others about products/services they like or dislike… #1. In person. #2. On Facebook.
14. So what do we do? Over 80% of respondents in BBDO Oct '10 study join Facebook fan pages for coupons & promotions Share industry insights to establish your brand as an expert vs. straight sales. If you build trust, sales follow 80-20 RULE - Inform and educate on the value first and leverage your team. Web surfers have short attention spans...keep your information short, sweet and interesting.
15. Things our clients should be doing Flickr 4 square Facebook events Linkedin Facebook Places Wordpress or Blogspot blog
16. Facts about Tour of Flickr Highlights: Upload photos and create albums Allow captions for SEO Picked up by Google Images Limited number of photos unless upgrade to a paid account.
17. 4 reasons to 4square http://foursquare.com/businesses/ Apply discounts for 4square users Lets customers tell their ‘friends’ where they are/where they purchased a new or used vehicle Includes analytics Available for Facebook and Twitter
18. Facebook Events Create an event on Facebook Post to the ‘wall’ and will appear in fans newsfeeds Invite ‘friends’ to come Promote the event with a Facebook ad Specifically targeted to a certain group on Facebook Set dates for when you want the ad to run Set a daily budget Pay per click Use art we have created as the event logo
20. Direct traffic to your site View current activity Relay most recent and relevant information
21. Facebook Places Similar to 4square Free and easy advertising Allows friends to see who is nearby Use the ‘deal logo’ to find specials near current location
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23. Share relevant content with your clients and possible online followers Link to your website, facebook, and twitter pages Can either create a company ‘personality’ or sign as the company itself Update on a regular basis – weekly, bi-weekly, monthly Create link-sharing – link to other relevant blogs and/or websites Create multiple pages – main page with the blog, about us with information about the company, etc.
25. "Some people here thought we should talk about technology or history -- 'We need to talk about Henry Ford!' -- instead of telling the consumer how good the product is," he said. So Ford reprised its "Swap Your Ride" campaign, where it has Honda and Toyota owners test drive Fords, and used the testimonials in its advertising. It launched the 2011 Explorer crossover on Facebook and created a campaign called the Fiesta Movement, which loaned out the small car to young social-media-savvy bloggers across the country to let them seed and spread the word long before the car was set to launch in the U.S. - Ford marketing chief Jim Farley
26. Ford Focus Facebook Initiative Ford asked prospective test drivers to “start more than a car” by providing the market equivalent of $10,000 for a charity they are passionate about, under the categories of hunger, education and environment/sustainability,”
