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Marketing

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Marketing 415: Consumer Behavior Issues and Analysis Introduction Marketing: “The process of planning and executing the various activities that are involved in selling goods, services, or ideas and that lead to an exchange between a seller and a buyer”. Keegan, Moriarty and Duncan (1995)
Marketing Strategies ,[object Object],[object Object],[object Object],[object Object]
Target Markets ,[object Object],[object Object]
Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding ,[object Object],[object Object],[object Object],[object Object]
Positioning ,[object Object],[object Object],[object Object],[object Object]
Marketing Mix Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix Strategy ,[object Object],[object Object],[object Object],[object Object]
Marketing Mix Strategy ,[object Object],[object Object],[object Object]
Marketing Mix Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Growth Strategies Emphasizes mergers, takeovers, buyouts, and startups. Market Diversification: Move into new categories Emphasized product development and line extensions Market Expansion: Development of new products Emphasizes targeting markets Market Development: Find new segments Emphasizes distribution, pricing, promotion Market Penetration: Sell Quantity
Market Research ,[object Object],[object Object],[object Object],[object Object]
Market Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object]

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Marketing

  • 1. Marketing 415: Consumer Behavior Issues and Analysis Introduction Marketing: “The process of planning and executing the various activities that are involved in selling goods, services, or ideas and that lead to an exchange between a seller and a buyer”. Keegan, Moriarty and Duncan (1995)
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Market Growth Strategies Emphasizes mergers, takeovers, buyouts, and startups. Market Diversification: Move into new categories Emphasized product development and line extensions Market Expansion: Development of new products Emphasizes targeting markets Market Development: Find new segments Emphasizes distribution, pricing, promotion Market Penetration: Sell Quantity
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.