1. Improving Awareness of Your Cause
Through Social Media
Lauren Santucci
Michigan State University
New Media Drivers License Course

2. Social Media is Not That Scary
• Move into the NOW
• Traditional Media
• Transform old into new

3. Awareness of Your Cause is Key
Social Media=Awareness=Response=Public’s Help
• Twitter • YouTube
• Facebook • Adwords
• Linkedin • Blogger

5. TWITTER
• Inform
• Post positive/negative
happenings
• Get to know your followers
• Update Page!

6. Facebook
• 150 Million Daily
Log on
• Large Application
Variety
• Create Facebook
Group & CAUSE

8. Create A Facebook Cause!
VITAL TOOL
• Spread Awareness
• Circulate Petitions
• Up-to-date info
• Expand donor base
• AND MOST IMPORTANTLY...

9. Raise Money!
• 501(c)(3) nonprofit
or Canadian
registered charity
• Donate directly
from page
• “Scorecard”

10. Linkedin- Essential!
• Contacts
• Guide
• Staff

11. YouTube
Watch

12. Google AdWords
• 90 Million Users
• Your own ad
• Different Formats
• Generate awareness

13. KeyWords KeyWords KeyWords
• Choose wisely
• Already looking for
you!

14. Blogging For a Cause
• Blogger, WordPress, others
• Insight From Advocates of the Cause
• Thought Leader

15. Thank You
Questions?