Eating Our Own Dog Food: Using UX Methods to Build a UX Business

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Lou Rosenfeld's presentation for the Design Research Conference, IIT Institute of Design, Chicago, Illinois, September 22, 2007

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Eating our Own Dog Food: Using UX Methods to Build a UX Business Lou Rosenfeld, Rosenfeld Media Design Research Conference Chicago, Illinois, USA September 22, 2007 www.rosenfeldmedia.com

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Questions for us all ,[object Object],[object Object]

What challenges do publishers face? ,[object Object],[object Object],[object Object],[object Object]

Book Design: Market research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Book Design: User testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Choosing proposals: Create and violate boundaries “ Horizontal” series √ Mental models √ Card sorting √ Prototyping √ Internal search analytics • Comics as design tool • Contextual inquiry • Story-telling • … “ Vertical” series • UX for audiences (seniors, children, …) • UX for industries (health care, financial services, …) The metaphor breaks… √ Web form design • Shopping cart design • … Image from www.classicistranieri.com

Good help isn’t so hard to find Editorial Board Liz Danzico Andrew Dillon Steve Krug Mike Kuniavsky Ginny Redish Marc Rettig Nathan Shedroff Rashmi Sinha Karen Whitehouse

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Book content: Dialogues succeed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Revel in infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Obvious lessons of the general sort ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Eating Our Own Dog Food: Using UX Methods to Build a UX Business

1. Eating our Own Dog Food: Using UX Methods to Build a UX Business Lou Rosenfeld, Rosenfeld Media Design Research Conference Chicago, Illinois, USA September 22, 2007 www.rosenfeldmedia.com

7. The Gold Standard (DMMT)

8. Interiors

9. Covers X √

10.

11. Choosing proposals: Create and violate boundaries “ Horizontal” series √ Mental models √ Card sorting √ Prototyping √ Internal search analytics • Comics as design tool • Contextual inquiry • Story-telling • … “ Vertical” series • UX for audiences (seniors, children, …) • UX for industries (health care, financial services, …) The metaphor breaks… √ Web form design • Shopping cart design • … Image from www.classicistranieri.com

12. Choosing Topics: UXzeitgeist.com

13. UXZ Person

14. UXZ Topic Index

15. UXZ Book Index

16. Good help isn’t so hard to find Editorial Board Liz Danzico Andrew Dillon Steve Krug Mike Kuniavsky Ginny Redish Marc Rettig Nathan Shedroff Rashmi Sinha Karen Whitehouse

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Notas do Editor

Maybe I should have changed the title; this conference used to be About, With and For, and you’re all still attending

Eating Our Own Dog Food: Using UX Methods to Build a UX Business

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Notas do Editor