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From people back to the Web: or how to promote your website .. And therefore your hotel
The Internet and Travel Consumer Perceptions   Direct vs. Indirect Online Distribution
Corporate Site vs Portal
Indirect Online Distribution
Get your Hotel listed – step 1
Work on better deals - Step 2 ,[object Object],[object Object],[object Object],[object Object]
Get your metatags right!
How are YOU doing?
From Web1 to 2 The YOU area
Web1.O
 
 
Wikipedia  – the crowd is  smart
CrowdSourcing
The crowd is ready to work.  So who’s hiring? Companies in a wide array of industries create ways to use the intelligence and creativity of distributed labor.
Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year.  .com
 
 
The Impact of Consumer Generated Media (CGM)
 
 
 
 
Should your Hotel subsribe to such a RSS / CGM review feed – YES but...
 
To repeat: history/ transition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does that all mean? ,[object Object],[object Object],[object Object],[object Object]
Web3.0? Future websites will become 3D rooms to visit
 
The Otto 3D experience ,[object Object]
 
 
 

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Web2.0 & Webmarketing

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  1. First you must think what is the role of your website Is it only a namecard or digital brochure or should it be a marketing tool If you want it to be a marketing tool you will have to rethink your current strategy, at least some of you 05/27/09