The document describes a new initiative at the International Hotel Management Institute (IMI) to incorporate creativity and innovation into the curriculum. Some key points: - The initiative was launched in 2008 in response to student and industry feedback calling for more creative approaches to hospitality education. - It focuses on developing students' creative skills and comfort with new ideas, as well as creating a more innovative work environment for staff. - Activities included competitions, guest speakers, "creativity days," and student-led projects on topics like entrepreneurship and sustainability. - Feedback from students, staff, and industry partners was positive, and the initiative was planned to continue with new themes in subsequent semesters.

1. Worldwide Hospitality Awards 2008 Best Initiative in Education coming from a Hotel School Winner picture first IMI student photo competition Much more information in detail as well as many more pictures can be seen on the project WIKI page online at http://creatimi.wikispaces.com/

2. Best Initiative in Education coming from a Hotel School Description of the initiative Thinking outside the parameters of traditional hospitality education approaches: Creativity and Innovation Semester Runner up picture at the first IMI student photo competition

3. Best Initiative in Education coming from a Hotel School Abstract We are all born creative , but somehow our experiences and societal norms stifle the value we place on doing things differently, in order to conform. On the other hand, in order to stay competitive, contemporary hospitality businesses want and need to utilise creative-thinking and new educational approaches to build capacity in people and systems. Runner up pictures at the first IMI student photo competition