1. CHAVS

2. CHAVS
 Chav is a stereotype and negative description
commonly used, mainly in the UK. The stereotype
was popularised in the Britian to refer to working-
class youth subculture in England.
 They are known to wear sportswear such as Adidas,
and designer clothes such as Burberry. They usually
wear various bits of gold jewellery, hats and hoodies.

3. STEREOT YPES
Shows a group of young Shows young girls wearing different bits of
boys wearing hoodies covering sportswear and jewellery, making hand
there faces and making hand gestures. gestures and holding bottles of alcohol.
seeing this group could be quite
threatening and would be avoided
by most people.

4. WHEN ‘CHAVS’ FIRST CAME ABOUT
 1990 – 1999. The nineties saw the chav epidemic reach
massive proportions. Clothing made by fashion brands
such as Naf Naf and Eclipse, Footwear was made by
Reebok, British Knights and LA gear.
 When chavs came about in the 90’s people started going
to clubs more as it became a big business. These clubs
became a hang out area for chavs and drinking became
popular. However getting drunk was a new thing for them
so the effects such as violence occurred on a regular
basis and saw them getting banned from clubs. This led
to them hanging on the streets, outside of shops, bustops
and take away places.

5. RIOTS 80’S
 Ar ticles in the Sun and Daily Mirror from the 1980s about the riots
taking place in the UK.
 These ar ticles focused on the riots in Brixton which star ted as a
confrontation between the Metropolitan Police and protesters in
Lambeth, South London.
 And in Tottenham where tension between local youths and
Metropolitan Police was already high due to a combination of local
issues and the af termath of the riot in the Brixton.
 The people involved in the riots were youths and young adults that
were seen as rebellious, rude and disrespectful.

6. RIOTS
 In august 2011 a protest in Tottenham , following the death of Mark Duggan,
who was shot dead by police turned into one of the biggest riots England has
ever seen and travelled to Hackney, Brixton, Ealing East Ham and various other
places which had no relevance to the fir st riot but was just an event for young
people to cause trouble, act violent and commit crimes such as vandalism and
thef t.
 Af ter these riots the media focused on the people involved who were mainly
working class male ‘chavs’ and the police worked on arresting people involved.
 These riots were the main stories for newspaper s, magazines and news
broadcasts.
 The Sun called the scenes shameful and said our reputation is being damaged
and it presents a serious threat to life and proper ty. The Guardian ‘the wor st
disturbance of their kind since the 1981 Brixton riots’

7. KIDULTHOOD
 An example of representation of chavs in the media is British drama
film Kidulthood.
 Produced by Damian Jones
 Kidulthood is about the life of several teenagers in inner West
London.
 Characters behave in a violent and lawless manner,
they are portrayed as being reckless and antisocial
young chavs who commit crimes such as theft,
drug dealing and talk in the ‘chav accent’
 http://youtu.be/Xo031kByArA

8. SIMILARITIES AND CHANGES
 Still dress, act and talk in the same way.
 View of chavs is still seen as negative and not shown in a
good way.
 They have seen to become more violent, lawless, rude and
disrespectful over the years.
 Number of crimes committed by chavs has risen.
 Mentioned in the media even more than in the past.