1. Luis Perez
Shaun Pike
Patricia Igual
Corinne Kalsky

2. Why Mexico?
 Mexico is located in North
America, bordering the Caribbean Sea and
the Gulf of Mexico
 Many similarities to the United States due
to location
 Vast growing middle-class
 Has more free trade agreements than any
other nation in the world: 12 bilateral
agreements with over 43 countries
Leading manufacturer in Latin America

3. Population
 Mexico has a population around 112
million people.
 It is the 11th most populous country in
the world and it is the most populous
Spanish speaking country.
 Approximately 50% of the population
lives in one of the 55 large metropolitan
cities in the country. The
capital, Mexico City and its
metropolitan area, is home to around
22 million people.

4. Geographic Factors
 Situated in the very middle of the
American Continent.
 The country is split into 31
states, not including the Federal
State.
 Has eight regions : Northern
Baja, Southern Baja, Northern
Mexico, Central Mexico, Central
Gulf, Yucatan, Southern Mexico
and Central Pacific Coast of
Mexico
 Total area =761,600 square miles.

5. Language and Political
Structure
 Spanish speaking country
 Second language is English
 Federal Republic System
 Current president- Felipe
Calderon Hinojosa
 Elected in 2006
 Nation Action Party (NAP)
 Corruption does occur

6. Women in Mexico
 Only one woman manager for every 12
male managers
 New shift to increase power women
have in the workforce
 General Act on Equality between
Women and Men (2006) –legislation
passed
 thirty-one can offer women in
Mexico the chance to gain
empowerment
 Can be a company that aids in the
increase of women in managerial roles
in Mexico

7. Festivals & Celebrations
 Well known internationally for
many diverse festivals
celebrated by locals and
tourists
 Main festivals: Day of the
Dead, Christmas, Easter and
Mexican Independence Day.
 thirty-one products can be
used at festivals for: carrying
food items, personal
accessories, blankets for
sitting on

8. Fashion
 Derived from a combination of
European and native elements
 European-like clothing dyed
with loud colors, used by the
Mayan Indians.
 Different styles of clothing:
Modern clothes, Traditional
Mexican clothing and
Celebration dresses and
costumes.
 thirty-one - include main
style groupings into all of the
pattern designs for the
products

9. Economical Factor
 Classified by the World Bank as an
upper middle-income country
 Considered a free market
economy
 Ranked as the best place in Latin
America to do business
 Labor force of 46.99 million
people- 13th in the world
 Member of NAFTA
 Exports from Mexico to US and
Canada= 86%
 High levels of increasing
manufacturing output, rich natural
resources, major exports

10. Business in Mexico
 Mexicans considered hard
workers- great work ethics Etiquette
 Amongst the longest  Wear suits
working hours compared to
other countries  Business breakfasts ad
lunches- preferred choice to
 Closer physical distance meet for meals
when speaking with
Mexicans  Status conscious
 Spoken commitments in
Mexico not necessarily
binding
 Negotiations- impolite to
turn people down

11. Exchange Rate of Mexican
Peso with US Dollar
 Peso is official currency
 The current exchange rate Coins of: 5 cent, 10 cent, 20 cent,
50 cent, 1, 2, 5, 10, 20 pesos
was 13.71 Mexican Pesos in
exchange of $1 on
November,2011.
Bills of:
20, 50, 100, 200, 500, 1000
pesos

12. Mexican Handbag
Competitors
 TOUS
 WALMART HANDBAGS
 LESPORTSAC

13. TOUS
Tous is a Spanish brand established in 40 countries and it has around
380 stores.
• Product: Focused in jewelry, they
also produce handbags, leather
goods, perfumes, watches, etc. TOUS Mexican Locations
• Price: Could be 5 times the price of
Thirty-one bags.
• Place: they prefer to establish
stores.
• Promotion: Tous has brand
recognition and has sponsorship
agreements with famous celebrities
like Jennifer Lopez

14. Walmart Handbags
 Walmart entered
Mexico in 1991 in
Mexico City.  Product: they have a huge variety of
 The Four Most products and they are not focused
Popular Walmart only on women.
Handbag brands are:
 George  Price: variety of prices between 6$
 Green Street Designs. and 300$.
 Latiso Leather
 Sydney Love.
 Place: They have 24 hour stores.
 Promotion: uses
Television, Radio, Internet, Advertise
ments in magazines, newspaper and
print ads.

15. LESPORTSAC
Lesportac was founded in U.S in 1974.
They sell products in more than 20 countries.
 Product: Lesportsac has a
wide range of bags and
handbags.
 Price: The price ranges
between $50 and $100.
 Place: distribute in own
stores, other department
stores and retailers, online
 Promotion:
catalogues, advertising in
magazines, internet, websit
e

16. Production Relocation
From China To Mexico
 US companies have
been moving their
production facilities
from China to Mexico
in large amounts.
 Mainly due to
mandatory increases
from the government
for minimum wage &
rising shipping costs

17. Manufacturing in Mexico
Advantages
 Close proximity to the
United States
 Transportation costs from
China to the United Sates
will be reduced
 Labor costs are the same
as in China

18. Sales Methods In Mexico
 1. Search for possible future sales
consultants in Mexico
 2. pick potential consultants & train them
about the thirty-one company and
products
 3. Give consultants free products & have
them work in their specific cities
 4. Continual training and development of
sales consultants. To ensure success of
thirty-one on Mexico.

19. Marketing Plan
 Word of Mouth
 Facebook for thirty-
one in Mexico
 Twitter for thirty-one
in Mexico