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Dmu pannese superhub

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Dmu pannese superhub

  1. 1. SuperHUB: Engaging Citizens for Green Mobility Lucia Pannese 27 February 2013
  2. 2. Sustainable and PERsuasive Human Users moBility in future cities @SuperHUB1 www.superhub-project.eu SUPERHUB project community on Facebook
  3. 3. SuperHUB ObjectiveSuperHUB provides a user-centric, integrated approach to multi-modalsmart metropolitan mobility systems. It will design and test an openplatform able to combine in real time all mobility offers from the relevantstakeholders together with a set of enabling mobility services able toaddress users mobility needs, to redesign transport route options and tofoster behavioural changes.
  4. 4. Several SuperHUB scenariosare being represented in a sortof graphical storytelling toexplain the project and itsobjectives.
  5. 5. SuperHUB Persuasive ComponentTo design and develop a persuasive service component and relatedfront-end, able to foster behavioural changes in users and tofacilitate the take-up of environmentally-friendly mobility habits. Mobile Serious Game
  6. 6. SuperHUB Game
  7. 7. The Interface Check-in («I’m here») My Offers Available Quick Missions Missions Home Settings Badges Ecomoney
  8. 8. Social Aspects“My Offers” will be published on FacebookHigh Collaboration Aspect through My Offers / QuickMissions…. BUT….Privacy completely respected: no user details are displaid;ecomoney transactions are managed automatically by thesystem
  9. 9. http://www.youtube.com/watch?v=zW_hWChFJqE
  10. 10. ExploitationBadges stimulate motivationEcomoney could be transformed into real prizes / discountsMissions could be used for sponsors & publicity
  11. 11. Thank you for your attention!Lucia PanneseCEO, imaginary srl Mob. +39 338 8785839Innovation Network Politecnico di lucia.pannese@i-maginary.itMilano Skype: lueolli @lpanneseVia Mauro Macchi, 50 - 20124 MilanPhone +39 02 89458.576 www.i-maginary.it