1. SuperHUB: Engaging Citizens
for Green Mobility
Lucia Pannese
27 February 2013

2. Sustainable and PERsuasive Human Users moBility in future cities
@SuperHUB1 www.superhub-project.eu
SUPERHUB project community on Facebook

4. SuperHUB Objective
SuperHUB provides a user-centric, integrated approach to multi-modal
smart metropolitan mobility systems. It will design and test an open
platform able to combine in real time all mobility offers from the relevant
stakeholders together with a set of enabling mobility services able to
address users mobility needs, to redesign transport route options and to
foster behavioural changes.

5. Several SuperHUB scenarios
are being represented in a sort
of graphical storytelling to
explain the project and its
objectives.

6. SuperHUB Persuasive Component
To design and develop a persuasive service component and related
front-end, able to foster behavioural changes in users and to
facilitate the take-up of environmentally-friendly mobility habits.
Mobile Serious Game

7. SuperHUB Game

8. The Interface
Check-in
(«I’m here»)
My Offers
Available
Quick
Missions
Missions
Home
Settings
Badges
Ecomoney

9. Social Aspects
“My Offers” will be published on Facebook
High Collaboration Aspect through My Offers / Quick
Missions….
BUT….
Privacy completely respected: no user details are displaid;
ecomoney transactions are managed automatically by the
system

10. http://www.youtube.com/watch?v=zW_hWChFJqE

11. Exploitation
Badges stimulate motivation
Ecomoney could be transformed into real prizes / discounts
Missions could be used for sponsors & publicity

12. Thank you for
your attention!
Lucia Pannese
CEO, imaginary srl Mob. +39 338 8785839
Innovation Network Politecnico di lucia.pannese@i-maginary.it
Milano Skype: lueolli
@lpannese
Via Mauro Macchi, 50 - 20124 Milan
Phone +39 02 89458.576 www.i-maginary.it