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Nadav Raviv
Nadav Raviv

My project @ #Brainihack 2013

TecnologiaNegócios
1 de 27
#BrainiHack by B.E.N.I (Ben. Elad. Nadav. Itay.)
Innovation
For Emotions
Measures ACTIONS Eye tracking Analytics Measures OPTIONS Measures EMOTIONS
Impact NeuroMarketing
Brands want to understand consumers mind
Technology Epoc EMOTIV AffectivSuite
Long term excite Short term excite 1 Engagement 0 Boredom
CALCULATING higher rate of emotion in every second
Boredom Engagement Long term excite Short term excite
Focus Group
Start recording User’s session
Tester decide User’s session
Mobile App
Setting > > >
Press above to our real-time test
REAL TIME is the new REALITY
So every design studio… 1 Test user 1 Designer
Can buy $300/$750 device… and TEST UX/APP/Web design! =
tnx
Fun 

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Emotions Analytics