1. UMUNNA LOVEJOY .O.
Address: No. 1, Oyefesobi Street, Ikosi-Ketu, Lagos, Lagos State
E-mail: lovejoyumunna@yahoo.co.uk, lovejoyumunna@outlook.com.
Phone: 08039112721, 08176966459.
PROFESSIONAL PROFILE
• Sales Manager with detailed combined experience managing finance, business
development, sales and marketing operations, personnel and merchandising at cluster,
territorial and regional level for an established FMCG company.
• Strong leader with motivational management style and reputation for building and
retaining highly motivated sales team and distributor networks.
• Results-oriented achiever with excellent track record for identifying opportunities for
accelerated growth.
SKILLS AND EXPERTISE
Demand development Distributor development management Retail management
Negotiation Promotions Trade marketing credit management Customer
relationship management Pricing Customer service Customer & consumer
loyalty Channel development subordinate training and development New
product development Competition analysis Market research
Sales Manager (SOUTHWEST), Royal Lifestyle Services Group. April 2014-Date
Marketing, Sales and Channel Strategy Development. (Palatially wines and spirits)
• To effectively manage and develop both direct retail sales and 3rd party distributor
business partnership through team member and subordinate management.
• To achieve annual sales volume and profits budget within the nominated region
through excellence in distributor and brand management.
• To develop a joint vision and strategic purpose with customers and distributors,
managing and developing relationships.
• To understand what delivers the businesses current position in the market and define
relevant objectives, strategies and plans.
• To build and maintain good working relationships with the business partners in order to
maximize their commitment to the business.
• To forecast regional sales volume and report performance against plan back to the
head office/ GM Sales.
• To take full responsibility of the regional business, driving the sales and marketing
agenda but if necessary also coordinating all financial, legal, logistical and supply chain
issues.

2. • To ensure adequate product availability, product affordability, guarantee quality,
maximize visibility in the assigned coverage area.
• To constantly train and develop the sales team to achieve overall business objectives as
set by the business.
• To directly and indirectly grow market share and visibility in assigned region.
Business Development Manager, Royal Lifestyle Services Group (EAST),
FABSKIN. Sept. 2013- April 2014
Marketing , Sales and Business Development.
• Supporting business growth.
• Provide direction for branding, advertising and customer engagement.
• Implementing highly efficient and ROI driven marketing programmes.
• Producing quantifiable ROI reports.
• Responsible for developing and maintaining marketing strategies to meet agreed
company objectives.
• Conducting marketing research in order to identify market requirements for current
and future product line.
• Evaluate customer research, market conditions, competitor data and implement
marketing plan alterations as needed.
• Identify target markets and develop strategies to communicate with them
• Responsible for ABL/BTL marketing of company products and services to the right
market, whether B2B or B2C.
• Proactively establish and maintain effective working team relationships with all support
departments.
• Analyze potential strategic partner relationships for product lines
• Oversee all marketing, advertising, and promotional staff and activities
• Design and implementation of customer trade promotions.
Sales Team Executive, Nigerian Breweries Plc, Anambra. May 2013- Sept 2013.
Stock Control Contract/Price Negotiation
• Accountable for completing territorial sales objectives and general quality of service.
• Perform sales and marketing calls to reserve meetings with prospective clients.
• Carry out client presentation, expressing the value plan of products, solutions and service
offerings.
• Handle products sales increase, individual sales efficiency and account basis by assessment
of sales activity plan.
• Send follow-up marketing materials and build follow-up calls/monthly until relationship is
recognized.
• Produce cost opportunity to repeat sales.

3. • Follow-up long term accounts strategies that increase profits and helps in cultivating long-
term relationships with proper decision makers.
• Administer sales and purchase agreement for company products in the region
• Offer management with the suggestions for developing volume, market share and cost
levels
• Establish and execute tactical plans for accounts that go beyond expectations in profit
maintenance and customer satisfaction.
• Training and development of a 13man direct subordinate sales force and an 18man
operational support staff
• Effective management and prompt report rendition of trade schemes and promotions
within the territory
• Drive numeric distribution and market share within the territory
• Weekly and monthly key accounts statement reconciliation to monitor credit policy.
Retail Development Executive, Nigerian Breweries Plc Anambra. Jan.2010– May2013.
Retail Coverage Customer Development and Motivation Merchandising
• As Retail Development Manager, ensures availability of fledging brands to most valuable
retail outlets.
• Oversaw strategic account planning, business development, sales forecasting, pricing,
and training of Van Sales men.
• Accounted for over 20percent of district’s revenue.
• Generated over N2Billion in annual revenue.
 Key Distributor Management:
Management of NB Plc. Redistribution scheme via NB Plc. Van Salesmen
• Cluster development.
• Designing and development of Salesmen route plan.
• Development of Salesmen journey list.
• Deployment and management of NB Plc trade infrastructures.
• Preparation and measurement of Key Distributors quarterly business plan.
• Management of Super Key Distributor’s financial commitment to NB Plc. Via.
• Training and development of van salesmen.
Distributor Management Solution (Accounting Software)

4. • Management of stock flow (Full and empties) to checkmate diversion.
• Management of SKD sellout through Bulk Breakers.
 Retail Outlet Management:
• Stock Availability in all Retail Outlets.
• Adherence to recommended retail price by all levels of trade.
• Visibility Maintenance in all Retail Outlets.
• Implementation of the company’s cold beer program.
• Activation of all Retail Schemes.
• Numeric Distribution Drive for all fledging brands.
• Merchandising of Retail Outlets
 Warehouse Management:
• Maintenance of comprehensive inventory data
• Management and administration of stock issuance
• Facilitating distribution and cost effective management of materials
• Management of loading and offloading of delivery vehicles
• Daily and weekly reconciliation of stock
• Handling financial transactions of inventory rejects and delivery breakages
• Conducting 100% stock check
• Determining reorder level and reorder quantity and effecting purchase orders.
•
Key AccountsManager, Nigerian Breweries Plc, Enugu, Mar. 2007- Dec 2009
Stock Control Contract/Price Negotiation
• Order raising and processing.
• Distributor development management.
• Demand distribution management.
• Delivery management.
• Oversaw strategic account planning business development and sales forecasting
• Stock taking and stock check analysis.
• New market development and customer-consumer management.
• Statement of account reconciliation round the clock.
• Price compliance management
• Promotion management
• Financial Management of reject handling, breakages, leakages
• Weekly Customer financial health checks analysis.

5. • Liaising constantly with financial controller to monitor and track customer funding and
crediting in statement of account.
• Stock rotation and variance analysis
• Stock residency management
• Warehousing and warehouse facilities management.
• Stock assortment management.
• Delivery residency management.
•
EDUCATION
B.Sc, Accountancy, Lagos State University Ojo, Lagos
PROFESSIONAL AFFILIATION
Student member Institute of Chartered Accountants of Nigeria. Intermediate stage
Additional Coursework and Professional Development:
• Professional Sales Training-1 (MAC -TAY TACK CONSULTING) July 2007.
• Professional Sales Training-2 (MAC -TAY TACK CONSULTING) June 2008
• Relationship Management (POISE CONSULTING) July 2009
• Protecting and Managing Key Accounts (PROFILIANT RESOURCES) April 2009.
• Essential Selling Skills (AME SALES ACADEMY) May 2010.
• Essential Merchandising Skills (AME SALES ACADEMY) MAY 2010.
• Distributor Management Solution June 2011
• Essential Negotiation Skills (AME SALES ACADEMY) June 2010
• Advanced Negotiation Skills (AME SALES ACADEMY) FEB. 2014
• Microsoft office package – good knowledge of Excel, Word and PowerPoint Application.
CAREER ACHEIVEMENT
• Best Key Account Manager in 2009 with the highest volume sales in East business Unit
• Best Performing Retail Manager in 2011 with the highest numeric distribution and market
share growth.
• Managed customer to exceed a landmark achievement of 2 million carton units in year 2009
• Effective distribution of Brand category into 96% of outlets in coverage area.
• Managed customer Jerry Okonkwo, to reach and retain National Brand champion .

6. • In 2009 grew P. I. Ezejesi from an Exclusive Whole independent to a Key Distributor
• In 2009 grew Patrick Telford from an Exclusive Whole independent to a Key Distributor
• In 2010 grew Patrick Telford and Innovation Era, from Key Distributors to a Super Key
Distributors of Nigerian Breweries
BIO-DATA
• Date of Birth: 29th
March, 1982
• Place of Birth: Lagos state.
• State Of Origin: Imo state.
• Marital Status: Married

7. • In 2009 grew P. I. Ezejesi from an Exclusive Whole independent to a Key Distributor
• In 2009 grew Patrick Telford from an Exclusive Whole independent to a Key Distributor
• In 2010 grew Patrick Telford and Innovation Era, from Key Distributors to a Super Key
Distributors of Nigerian Breweries
BIO-DATA
• Date of Birth: 29th
March, 1982
• Place of Birth: Lagos state.
• State Of Origin: Imo state.
• Marital Status: Married