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Snapchat Storytelling
- 2. Hailey Heishman Digital Content Manager, LEAP 4 years digital experience Obsessed with SnapChat About Me 1 @haileyheishman @haileyheishman thehaileyh
- 3. Introduction to Snapchat – Facts & Stats Brands + Snapchat How to use Snapchat Snapchat metrics Bonus takeaways 01 02 03 04 05 WORKSHOP AGENDA 2
- 5. Snapchat Snapchat is a mobile app that allows users to send and receive temporary photos and videos. Photos and videos taken with the app are called Snaps. 4 thehaileyh @haileyheishman #digitalcrossroads A casual environment, but don’t take it lightly. Authenticity is key on this platform. Presents the opportunity to create deeper, more meaningful relationships with a target audience if done correctly.
- 6. 5 thehaileyh @haileyheishman #digitalcrossroads
- 8. Before you jump into the deep end… 1. What is your objective & who is your audience? 2. What is the best approach for your brand? 7 thehaileyh @haileyheishman #digitalcrossroads Brand Account Influencer Partnerships Snapchat Advertising A mixture of all
- 9. Telling Your Brand Story on Snapchat 8 thehaileyh Exclusive Offers • Exclusive coupon codes –Post a Snapchat specific code to story. • Contests & giveaways - Prompts users to “screenshot story” or “reply to story” to win. • Games & Puzzles –“Snap us your answer to win”. Customer Service • Allow customers to call/video chat brand representatives to ask questions & resolve issues. • This is also a great opportunity to chat with potential customers and form a relationship. Special Announcements • Product launches – tease new products to generate buzz. • Sneak Peeks – give followers exclusive insight into what goes in behind the scenes. • Event coverage – have a team member live snap an event that’s relevant to brand and audience. Influencer Partnerships • Brand ambassador programs – identify and work with on-brand influencers to use, mention, share your brand authentically in their content. • Campaign amplification – utilize influencers to amplify contests, giveaways, offers & more. @haileyheishman #digitalcrossroads
- 10. HOW TO SNAP 03 9
- 11. Your Snapcode + Adding Users 10 thehaileyh @haileyheishman #digitalcrossroads Create an account (you can’t change your username so choose wisely) Promote that you’re on Snapchat via other platforms Add other users nearby Send users to friends for easy adding
- 12. Creating Content Photos 11 @haileyheishman #digitalcrossroads Create, customize, share, save & analyze Videos Front facing flash Double tap to switch between selfie & front Camera Moon icon Zoom with two fingers Volume-up button to take pictures Press and hold to record Front facing flash Double tap to switch between selfie & front Camera As you’re pressing and holding to record, drag finger upward on the screen to zoom 11 thehaileyh
- 13. 12 @haileyheishman #digitalcrossroads Customizing Text for Visibility Hacking character limitsSpecial fonts & colors 12 thehaileyh
- 14. 13 @haileyheishman #digitalcrossroads Change color choice by touching spectrum and dragging finger across the screen Drag finger to left upper corner to get WHITE Drag finger to left lower corner to get BLACK Color & Draw 13 thehaileyh
- 15. 14 thehaileyh Adding emojis/bitmojis & stickers @haileyheishman #digitalcrossroads Grab and “zoom” to enlarge Pinch to shrink Add as many as you want Drag emoji back up to the “note” to delete it Download bitmoji app to integrate your custom bitmoji Video – press & hold emoji to animate
- 16. 15 thehaileyh Using multiple filters at once @haileyheishman #digitalcrossroads Swipe left to view filters: • 4 color shifting filters • Mph speed (tap to switch to km) • Temperature (tap to switch to celseus) • Altitude • Time (tap for date formats) • Geo filters Video-only filters • Slo-mo • Fast • Super-fast • Reverse Press and hold to keep one filter while you swipe to add another layer. (3 max)
- 17. 16 thehaileyh Snapchat Advertising @haileyheishman #digitalcrossroads
- 18. 17 thehaileyh Additional features @haileyheishman #digitalcrossroads Direct messaging Video call Voice call Public vs private account – who can contact you Travel mode – reduces mobile data usage Memories Adding old content to story
- 20. 19 thehaileyh @haileyheishman #digitalcrossroads Measuring Success on Snapchat Unique views on individual snaps Story completions – track the number of followers who view your entire story from start to finish Screenshots of individual snaps Document benchmarks in the beginning Estimate follower count Snapchat playlist / skipping through stories
- 22. 21 thehaileyh @haileyheishman #digitalcrossroads Using Snapchat Lenses Press & hold (in selfie mode) until the app recognizes your face. From here you can swipe through all of the lenses and have fun with them! Try them out with multiple people.
- 23. 22 thehaileyh @haileyheishman #digitalcrossroads Create-Your-Own Color Filter
- 24. Ghost Codes Ghost Codes is an app that helps you discover others and be discovered. 2323 thehaileyh @haileyheishman #digitalcrossroads
Notas do Editor
- By self destructing – we mean, snaps disappear in 15 seconds or if posted to your “story” 24 hrs. Snapchat has kind of a bad reputation for sending nudes & cheating, but the plaform has come a long way from the POV of being beneficial to brands and less an dless of that happening. My advice – if you don’t want a bad pic floating around the internet of you, don’t take one. I actually read the rules&disclaimers one time and snapchat technically owns anything you take on the app and can use it or your voice without notifying you or paying you.
- Launched in September 2011 Ireland is the top country for usage The most popular feature is the Story feature Over 400 million stories are created each day
- Depending on an advertiser’s campaign goals, ads on Snapchat can be targeted by Live Story program, Discover Channel, location, and/or gender. For example, you could target the Cosmopolitan Discover Channel or the Father’s Day Live Story.
- Depending on an advertiser’s campaign goals, ads on Snapchat can be targeted by Live Story program, Discover Channel, location, and/or gender. For example, you could target the Cosmopolitan Discover Channel or the Father’s Day Live Story.