5 Secrets to Becoming an Online Rockstar: How to Use Video Marketing for More Visibility and Credibility - Video Marketing Pro Lou Bortone shares his 5 step formula for more visibility, credibility and profitability onlie,

1. 5 Secrets to Becoming an
Online Rockstar!
WITH
LOU BORTONE

2. Is this anything like you?
Working your ass off, but you’re on a hamster wheel
Nobody knows you, so you don’t have enough clients in
the door or cash in the bank
Wasting your time on Facebook and social media,
because all that “promised” ROI isn’t happening
Your marketing falls flat, because your messaging is
confusing or bland - so your brand is non-existent...
Your attempts at video marketing have been an exercise
in futility, because no one has shown you how to do it
right!
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

3. GO FROM ONLINE OBSCURITY TO ONLINE ROCKSTAR
5 SECRETS TO BECOMING AN ONLINE ROCKSTAR!

4. So what’s an online rockstar?
Known, loved and respected online
Mega online visibility and influence
Sought after speaker and JV partner
Throngs of fans and followers
Financially successful and abundant
A “Secret Club?” Where do I sign up?
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

5. MICHAEL PORT
ANDREA J. LEE
MARI SMITH
NICK UNSWORTH
ALI BROWN
JAMES ROCHE
ONLINE ROCKSTARS
READY TO JOIN THE CLUB? (OH, BY THE WAY, THESE ARE MY CLIENTS!)

6. COOL CLIENTS, COOL OPPORTUNITIES
LOU WITH CLIENT ALI BROWN AND SPEAKING AT AN INDUSTRY EVENT

7. Unknown vs. Rockstar
Still struggling
Well-known online
Roller-coaster
revenue
Multiple income
streams
No visibility strategy
Highly visible with
expert status
Lackluster online
marketing plan
Lack of focus
Solid marketing and
branding plan

8. A little less
conversation...
A little more ACTION!

9. Not your usual webinar!
Are you tired of...
Too much information
Too much hype
Too many empty promises
The “gurus” get richer...
It’s time to get yours!
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

10. Real Training. Real Content.
Practical ideas you can use right away
Saving the best for last... so stay tuned
My goal is always to over deliver
There is nothing to buy today! No sales pitch...
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

11. Who is this for?
Service-based small business owners
Already have a “real” business - not a hobby
Ready for “online rockstar” success
You make and keep commitments
Willing and able to play big!
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

12. Who this is not for...
Whiners and complainers
Anyone with a “victim”
mentality
Peeps looking for a “quick fix”
People who make excuses
People not willing to do the
work or invest in their biz

13. Here’s what we’re going to cover...
5 Secrets to Becoming an Online Rockstar
How to get the “I see you everywhere” effect
Why a core positioning is the lynchpin for your biz
Attract raving fans who become ideal clients
Turn “know, like & trust” into clients, cash and
freedom!
How to make “rockstar” revenue!
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

14. Here’s the challenge...
We’re on total “Information Overload”
It’s a crowded, over-saturated marketplace
Seems like no one is listening - too much noise!
Your business is taking over your life
No one cares (until you make them care!)
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

15. STOP THE INSANITY!
TOO MUCH NOISE...

16. The problem:
No one is opening your emails
You can’t fill your classes or workshops
Nobody cares about your freebie offers
No one is watching your videos
Hardly anyone attends your webinars
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

17. No one cares

18. According to CNBC, we’re
spending 13 hours per
week just on email!

19. Is it crowded in here?
Email open rates are plummeting
According to Unbounce, people are more likely to
survive a plane crash than to click on a banner ad!
Mequoda says 66% of new subscribers in an
average list had no opens or clicks.
69% of subscribers say that “too many emails” is
the number one reason they unsubscribe (via
Hubspot)
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

20. It’s one thing to be
“transparent,” but being
totally invisible really
sucks!

21. Been There.
Hated That.

22. Lou 2000
Shy, introverted and virtually unknown
Reluctant online entrepreneur
Didn’t know where to begin
Every “guru” had a different “magic bullet”
Blogs, articles, social media, email, content,
speaking, books, SEO, yada, yada, yada...
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

23. Back to basics... (2001)
I went back to my marketing/branding roots
I used what I learned at Fox (guerrilla marketing)
I developed a STRATEGIC online marketing plan
I used video marketing to create a distinctive and
memorable brand identity!
I created a “core position”
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

24. STRONG POSITIONING LED TO
VISIBILITY, CREDIBILITY & PROFITABILITY!
ONLINE ROCKSTAR STATUS

25. FUN, FREEDOM AND FLEXIBILITY
VACATIONS, BASEBALL AND FRIENDS!

26. Become a Rockstar!
Stand out and be noticed
Have a unique and memorable brand
Get your message heard (and acted upon!)
Break out from the crowd
Achieve online “fame and fortune”
More clients, more cash, more freedom
...And let’s not forget those awesome groupies!
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

27. FREEDOM, FAMILY AND FURRY FRIENDS!
VACATIONS, FAMILY TIME AND HANGING WITH STELLA THE PUG!

28. LET’S GO FROM “NO ONE CARES”
TO NICE & EASY

29. Before I tell you exactly
how to do this yourself...

30. 3 Common Mistakes
1.Focusing on the wrong stuff!
2.Chasing bright, shiny objects
3.Stay tuned for the biggie...
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

31. #1: Wrong Focus!
• “Which camera should I use?”
• How is having the “right” camera
going to make you money?
• “It’s the strategy, schmoopie!”
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

32. #2: Bright Shiny Objects
If you think having Easy Video Suite is going to
solve all your marketing or branding problems,
you’re in for a rude awakening.
WordPress plugins are nice, but they don’t bring
clients to your front door begging you to take their
money!
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

33. How do you avoid
these problems and
focus on the right stuff
so you can achieve
rockstar status?

34. It Starts with
the 5 Secrets
to Becoming an
Online Rockstar!

35. Each of the 5 Secrets to
Becoming an Online
Rockstar Have One Thing
in Common...

36. The common thread is
“positioning”

37. Rockstar Positioning...
1.Brand Positioning
2.Content Positioning
3.Social Media Positioning
4.Video Positioning
5.Sales & Marketing Positioning
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

38. 1. Brand Positioning
It all starts with a breakout brand
It’s the foundation of everything else you’ll do
It defines how you want to be known in the world
“Brands Have More Fun!” (and more customers!)
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

39. Branding Tip:
Develop your “Who and do
what” statement and your
“Why you do it” statement!

40. Who and do what:
Whom you help and what
you help them do.

41. I help (target market)
make/achieve/have
(result)

42. WRONG: I’m a coach.
RIGHT: I help unknown
entrepreneurs become
Online Rockstars!

43. Develop a tag line that
says something about
who you are...

44. My Uncle Sal,
the loan shark
I’m the guy to see,
when somebody
needs a broken knee!

45. 2. Content Positioning
Once you’ve got a brand to stand on, you must
have products and services to sell!
Creating compelling content... consistently!
Content is (still) king
Your content helps define and reinforce your brand
It’s where the revenue begins!
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

46. Content Tip:
Create “first impression”
content that is too good to
be true. Make it absolutely
irresistible...

47. Compelling Content
Make your irresistible offer your freebie opt-in
Make it a no-brainer for them to sign up
It all starts with the opt-in!
Get them in your camp, then wow them
“Sign up for my newsletter” won’t cut it!
You never get a second chance to make a first
impression...
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

48. Offer something of value
Don’t be afraid to give away your best stuff!
3-part video series (higher perceived value)
High-end e-book or tip sheet
Make it interactive - Assessment, quiz, checklist
Help your audience consume your content!
Keep them coming back for more...
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

49. MY OPT-IN PAGE
SIMPLE & COMPELLING - WWW.BESTVIDEOTIPS.COM

50. NEW OPT-IN OFFER
WWW.EASYVIDEOSTUDIO.COM

51. 3. Smart Social Media
It’s a key visibility tool
Social Media is not going away!
Most of it can be automated
It actually works! (when you do it right)
Don’t forget YouTube as a social site
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

52. Social Media
Tips:
1. Pick 3 - Spend 30
2. Use the 80/20 Rule
3. Be “Social Smart”

53. Smart Social Media
Pick just 3 social networks - Spend no more than
30 minutes per day engaging, sharing, updating
Use the 80/20 content rule: 80% giving/sharing
(about THEM) - 20% promoting (about YOU)
Automate what you can - don’t waste time - use
smart tools (Buffer, Hootsuite, BuzzSpice)
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

54. Being Social Smart
Use photos and graphics
Visuals are more fun and sharable
Leverage and repurpose social content
Same content - different platforms
Facebook, Pinterest, Twitter, LinkedIn, G+
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

55. TURN YOUR TEXT INTO GRAPHICS!
USE QUOZIO.COM, RECITETHIS.COM, ILIKETOQUOTE.COM, ETC.

56. ONE MORE SMART SOCIAL TIP...
AUTOMATE CONTENT WITH BUZZSPICE.COM

57. 4. Create Kickass Videos
This is the game-changer!
THE fastest path to online visibility
Builds “know, like and trust” virtually overnight
Puts you on a whole new level
Using video on landing pages can increase
conversion by 80% (EyeView Digital)
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

58. You gotta love video!
Video works on so many levels!
Improves SEO
Drives Traffic
Increases Sales
Creates Visibility
Builds Branding
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

59. Kickass
Video Tip:
Start with your “must have”
videos...
•Home page “welcome” video
•Tips series or expert video
•Signature product video

60. Video Success Stories
Almost too many to count!
Ali Brown - Biggest Online Launch Ever
Nancy Marmolejo - Tripled Conversations
Evelyn Gallardo - 0 to 100 Videos on YouTube
Nick Unsworth - Became a Social Media Expert
You simply cannot succeed without it
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

61. 5. Master Marketing Plan
Bringing it all together in one cohesive strategy
Marketing makes all the difference - make or break
It’s all about your message
You have to know what to do when (and how)
Use the 6 Core Self-Promotion Strategies
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

62. 6 Self-Promo Strategies
1. Networking - 50/50 Networking Rule
2. Direct Outreach - “Earned Attention”
3. Referrals - Give before you get
4. Speaking - What is an AHSTIPTO offer?
5. Writing - Repurpose, repurpose, repurpose
6. Web - 3 Simple Benchmarks
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

63. Networking/
Outreach Tip:
Contactually.com

64. 5 Steps to
Rockstar
Success
1. Extreme Brand Makeover
2. Constant Killer Content
3. Smart Social Media
4. Create Kickass Videos
5. Master Marketing Plan

65. That Last Mistake...
No clear “core positioning”
Without your core position, you do
not have a solid foundation on
which to market your business!
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

66. Core Positioning drives leads!
Leads = Clients = Cash!

67. LET’S GO FROM “NO ONE CARES”
TO NICE & EASY

68. TIME TO TRAVEL!
HOLLYWOOD TO TUSCANY TO COSTA RICA!

69. AN OFFER YOU CAN’T REFUSE...
A FREE “SIT-DOWN” WITH THE GODFATHER OF VIDEO MARKETING

70. Will this system work for you?
Apply for one of our “Core Positioning” sessions
Free session to work on your core position and
see how to apply this to YOUR business
Speak directly with me and look specifically at
your business and your situation
I charge $297 for an hour of consulting, so I take
these conversations seriously...
Go to http://bit.ly/LouSession to fill out a short
survey and apply
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

71. Who should apply?
People who are in business and who are serious
about their business - no point wasting my time or
yours if you’re not committed to success...
No “dabblers” or “tire kickers” please
Provide as much detail as possible on application
Ready to get to the “rock star” level of success
http://bit.ly/LouSession
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

72. No cost. No catch.
But - obviously - I can only talk to so many peeps
If you’re interested, don’t wait - slots will fill fast
Fill out the application so I’ll be prepared to deliver
some solid info for you...
Limited time & Limited availability. (No kidding)
http://bit.ly/LouSession
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

73. What got you
here, isn’t
going to get
you there.

74. The Big Questions
Whether or not you are really serious and
committed to doing what it takes to be successful
in your business...
How much longer are you willing to do things that
are no longer working?
How long will you go without having the money,
the impact, and the freedom that you know is
possible?
http://bit.ly/LouSession
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

75. Tough Love
How much longer will you wait?
How long will you go without having the money,
the impact, and the freedom that you know is
possible?
Are you stepping over dollars to save pennies?
http://bit.ly/LouSession
COPYRIGHT 2013 LOU BORTONE
WWW.LOUBORTONE.COM

76. Make the
commitment
to yourself and your family.

77. Get all the help you need...
To talk with me, visit: http://bit.ly/LouSession

78. Thank You!
Questions?
To talk with me, visit: http://bit.ly/LouSession