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Digital Marketing Fundamentals Guide
- 1. Digital Marketing C o m p r e h e n s i v e G u i d e T o T h e F u n d a m e n t a l s o f D i g i t a l M a r k e t i n g
- 2. Welcome House Keeping Please Have Mobiles On Silent Presentation should take about 1 hour Q&A session afterwards
- 3. 3 My Own Background John Quirke Brandon Hill April 2015
- 4. 4 My Own Background All you need to know is how to do the right things 1 Been involved in marketing for over 20 years Digital marketing for 10 years + 2 Degree in Marketing and a Bsc in Information Technology. 3 Work as a full time marketing consultant and full stack web developer 4 I have a portfolio of my own websites, that include, affiliate marketing and drop shipping sites..
- 5. 5 What Were Going To Cover Hootsuite, Facebook, Clickbait, Autoresponders, Landing pages, Sqeezepages, Lead magnets, Lead generators, Call to actions, ZenDesk, Adwords, Bing Ads, Analytics, Email , Content Marketing, eBooks, Infographics, Campaigns, Social Copy writing, Social Media, Keyword Tools, Geo targeting, Google certified, Zendesk, Scheduler , conversion rates, Goals, Bounce rates, Geo targeting, Squeeze pages, landing pages, Youtube,
- 6. 6 Our Mini Audit What is your company's name What is your company’s “purpose” What is your “unique selling proposition”? What are their BIGGEST issues (or pain points)? Who is your TARGET customer? 1 2 3 4 5
- 7. 7 Our Mini Audit How do you SOLVE those issues or relieve that pain? Who are your TOP 5 competitors? What is your “Authority Site” (usually your blog)? Who is your “Managing Editor”? How many UNIQUE monthly visits does this site receive? 6 7 8 9 10
- 8. 8 Our Mini Audit How many blog posts do you write per week? How are posts distributed? How many comments, likes, shares, etc. receive? How many followers, subscribers, fans, etc. do you have? Which social medias do you use ? REACH! 11 12 13 14 15
- 9. 9 Our Mini Audit 3 What is your FLAGSHIP product (or service)? What is the current size of your mailing list? What are you AVERAGE open rates? What are you CLICKTHROUGH rates? 16 17 18 19
- 10. What is Digital Marketing? Brand Awareness Lead Generation Customer Retention
- 11. 11 Our w.w.w. Journey CERN - Tim Berners-Lee, a British scientist at CERN, invented the World Wide Web (WWW) in 1989. The web was originally conceived and developed to meet the demand for automatic information-sharing between scientists in universities and institutes around the world. 1989
- 13. Trends for Your Website 2015 Each year, website owners look forward to emerging design trends that can point more visitors to their sites. Investing in webdesign is a must if your seeking to achieve business success. In 2014 the key was simplicity and a lot less clutter and 2015 is turning out the same.
- 14. 14 Simplicity is Key Cleaner Appearance - Remove Well laid out page Clean open spaces Clever font choices - website typography Commanding Images Content with real value and concise
- 20. 20 Hero Shots
- 21. 21 Getting Noticed Brand Awareness Content Marketing Paid Advertising Affiliates Joint Ventures Search Engine Optimization Social Media Marketing
- 22. 22 Search Engine Optimisation Why is it important? Search Engines Define What People Find on The Web People Choose What’s In Front of Them Websites At The Top Of The Results Have a Huge Advantage
- 23. 23 Search Engine Optimisation Joes Accountancy Agency Bobs Accountancy Agency
- 24. 24 Choose Which Form Of Content Blog Posts Video Magazine Articles Tutorials, Guides Webinars Infographics Powerpoint presentations Ebooks, books and products/programs Newsletters Calculators
- 25. 25 Infographics
- 26. 26 Blog Posts and Articles
- 27. 27 Video
- 28. 28 Tutorial and Guides People Love Tutorials
- 29. 29 Webinars
- 30. 30 We need a plan! Content Marketing Strategy Schedule Content Manager Publishing Building Blocks
- 31. 31 The Fast Track To Number 1 2 Ways, one is harder than the other 2 3
- 32. 32 How Paid Advertising Works Online Quality of Traffic is important 1 2 3 4 Paid Advertising Careful Planning is needed Before every campaign is executed.
- 33. 33 Advantages of Online Advertising Quality Targets and Local Traffic Target your target demo graphics Advertise locally or globally Advertise for your market Reach the right people At the right time Use your website analytics You choose the budget Suits small or large budgets Insights around the clock Check on who’s watching who Target relevant websites Place ads on websites that has your customers
- 34. 34 Remarketing Quality Targets and Local Traffic Use Remarketing To Reach Past Website Visitors And App Users Standard Remarketing Remarketing Lists Video Remarketing
- 35. 35 Social Media Follow me I’m a social guy Digital Marketing is about communication and personalisation
- 36. 36 Why Use Social Media Let people come to you Immediate Customer Feedback Broad Influence Easy Brand Loyalty FREE
- 37. KLM Airline
- 39. 39 Social Media Create brand following1 2 3 Decide which networks will benefit you the most Social media is a conversation between you and many4
- 40. 40 Social Media 3 4 Decide which networks will benefit you the most 4 5 If people respond to you , respond to them 6 Recycle content
- 41. Use your website as a hub Use the Social Circle Think about what you’re posting Social Media
- 42. Think optimisation1 2 Use news jacking Blog posts, remove the date3 4 Once you have content, share it
- 43. KLM Airline Social Plan Example of Social Plan 3 2 1 Follow Welcome/ hello Tweet relevant information
- 44. KLM Airline Social Plan Example of Social Plan 5 4 Direct message people (personal) @ Message
- 45. KLM Airline Work Out A Formula 30% Content 40% Conversation 30% Promotion Retweet other users, build better relationships Social relies on relationships
- 46. KLM Airline 1 4 3 2 Managing social content Measurement Hootsuite – covers all your networks Schedule one weeks content in an hour
- 47. What are your goals, sales yes but… More traffic to your hub Community word of mouth Search visibility Sales increase
- 48. KLM Airline Joint Ventures Chase thought leaders Bloggers Youtubers Reviewers Let them make content for you Harvest their followers Generate leads from them
- 49. Affilate Networks 4 3 2 1 Create your ready made sales force Affilate platforms, look after refunds, payments Famous affilate platforms Promote other products, become an affilate
- 50. Lead Generation This is what happens to a lot of sites people bounce and are gone for good You need a Lead Generation or a lead magnet, make people part with the details
- 51. Why? Scenario Communication builds over time THE MONEY IS IN YOUR RELATIONSHIP WITH THE LIST
- 52. KLM Airline 3 2 1 Quality Leads Means of Communicating Your Message Target Specfic Products
- 53. KLM Airline Email Marketing 4 3 2 1 Have a system in place Get people to follow your social sites Set up an Autoresponder Campaign Offline collect emails New content, add it to the end of your campaign
- 54. KLM Airline New Content New News New Products Broadcast relevent information As your email list grows, your business will too
- 55. An example of one of my advance campaigns
- 56. An example of one of my advance campaigns
- 57. An example of one of my advance campaigns
- 58. KLM Airline Landing Pages Control the funnell of traffic 2 Types of copy Long & short
- 59. Landing Pages Heading Subheading Hero shot or video Benefits (solve pain points)
- 60. Items To Include Video. Captures attention Call to actions Lead generator Smooth flow
- 61. Items To Include Exit inent Countdown timers Limited supply Testimonials
- 62. KLM Airline Squeeze Pages Similar to landing page Options are limited Let your auto responder do the work Offer something of value
- 64. KLM Airline A/B Testing Make a decision Test Evaluate results Make better decisions
- 65. A/B Testing Everything to be tested Coloured buttons Follow trends from big companies “they test” Landing page with a video or text
- 66. Keep what works with your audinece Constantly improve pages and websites Keep what works with your audinece
- 67. Customer Retention What Next, Keep Customers Happy Listen to social networks Create a trail of contact React to conversations
- 68. Customer Retention What Next, Keep Customers Happy Zendesk Instant chat. Give the impession of good customer service Set up a F.A.Q
- 69. Customer Retention What Next, Keep Customers Happy Follow up surveys Digital customer service
- 70. KLM Airline Digital Marketing In The Future Social Lead Links Competitors are if you’re not Mobile Apps
- 71. KLM Airline Digital Marketing In The Future If you want to know more By the end of the day you will have a marketing plan Digital marketing workshops
- 72. KLM Airline Digital Marketing In The Future Limited numbers available Between 10-15 Starter Pack
- 73. 73 Your Digital Marketing Plan Website Lead Generation Testing Brand Awareness Customer Retention Always Watching
- 74. Thanks for Watching Don’t forget to Tell your ideas about this presentation & Rate this item! www.domain.com email@domain.com @tiwtter.com Facebook/lorem.com Contact us: