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How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016

A presentation at Landing.Festival 2016 about gamification and its application to recruitment.

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How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016

  1. 1. NOVABASEACADEMY HOW GAMIFICATION IS TURNING RECRUITMENT INTO AN EPIC JOURNEY Manuel Pimenta
  2. 2. Manuel Pimenta Gamification Designer SKILLS DESIGN THINKING MAGIC CODING CHOPS GAMIFICATION 2012 2015 Lvl 1 Lvl 2 Lvl 3 Advanced Workshop Design Thinking Gamification World Congress NOT THAT MAGIC GUITAR PLAYING CHOPS
  3. 3. “It’s a dangerous business, Frodo, going out your door. You step onto the Road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.” Bilbo Baggins
  4. 4. the power of games
  5. 5. a path to mastery
  6. 6. 5.93 Million Years Total Amount of Hours Played =
  7. 7. Average gamer age is 32 2 out of 5 gamers are women
  8. 8. why?
  9. 9. What’s it all about? The Power of Games
  10. 10. How Games Make Us Grow NETWORK DO THINGS THE HARD WAY THINK CREATIVELY CHALLENGE YOURSELF SEEK NOVELTY
  11. 11. blurred lines
  12. 12. gamification “the smart use of game-like concepts to improve people’s lives and achieve business objectives”
  13. 13. • Human-centric Design • Game Mechanics and Design Techniques • Behavioral Science How is it done?
  14. 14. 560% ROI 503% ROI 875% ROI 1st Year 2nd Year 3rd Year
  15. 15. • +47% total yearly published articles • 5x more content by engineers on KCL • +1M client reviews on published articles • $41.7M saved in case deflection
  16. 16. “Football is gamified running.” Roman Rackwitz
  17. 17. Gamification @ Novabase Ideation Contact Centers Onboarding Events
  18. 18. Gamification Design Framework A Gamification Design Canvas Gamification Inspiration Cards
  19. 19. gamification in recruitment
  20. 20. Main Challenges in Recruitment For the Candidate…  Overall lack of feedback during the recruitment process  Understanding what the company’s about and where would I fit in  Knowing what to do to stand out amongst others
  21. 21. Main Challenges in Recruitment For the Company…  Removing the Diagnosis Bias  Sorting out the best candidates  Checking if candidates fit into the company culture  Getting candidates to pick you out of the pool
  22. 22. how are companies tackling those challenges?
  23. 23. how can YOU turn recruitment into an epic journey?
  24. 24. MISSION: Turning Your Recruitment Process Into An Epic Journey 1.Define your Business Objectives 2.Identify your Target Players 3.List the Desired Behaviors 4.Define your Overall Experience 5.Set a Theme 6.Design your Players’ Journeys
  25. 25. MISSION: Turning Your Recruitment Process Into An Epic Journey  Don’t limit yourself to PBL  Make them feel special, but give them a challenge  Construct a cohesive Narrative  The Objetives are the end-game, but player motivations is how you get there
  26. 26. Manuel Pimenta @WhiskeyjackMP GAME ON!

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