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accountable
effective
evocative
awareness programme
accountable
effective
evocative
requirement
BMT is a global multi-disciplinary maritime engineering
consultancy comprising...
accountable
effective
evocative
outcomes
In the first year of the PR campaign 23 feature-length, thought
leadership articl...
accountable
effective
evocative
verdict
Dr Ralph Rayner Sector Director, Energy and Environment:
“I have worked closely wi...
accountable
effective
evocative
contact
Lorraine.emmett@emmettandsmith.com
www.emmettandsmith.com
@emmettandsmith
0207 384...
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Emmett & Smith B2B PR - BMT Group - Energy & Environment - Awareness Programme

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This case study summarises the success of the first year in which Emmett & Smith managed the PR for the energy & environment subsidiaries of the BMT Group, the international maritime engineering consultancy.

Publicada em: Marketing
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Emmett & Smith B2B PR - BMT Group - Energy & Environment - Awareness Programme

  1. 1. accountable effective evocative awareness programme
  2. 2. accountable effective evocative requirement BMT is a global multi-disciplinary maritime engineering consultancy comprising 25 subsidiaries, eleven of which offer specific expertise to customers operating in the energy & environment space. These eleven, largely autonomous, companies need their individual capabilities and successes to be showcased through Public Relations activities. However, the potential for a joined up solution using the skill sets of multiple BMT subsidiaries to address specific challenges, where appropriate, must not be ignored. A PR focus on the offshore energy market was specified.
  3. 3. accountable effective evocative outcomes In the first year of the PR campaign 23 feature-length, thought leadership articles were secured, all written by Emmett & Smith but by-lined to BMT experts. Twelve interviews were secured with influential journalists delivering substantial cuttings as either a contribution to a wider article or as a dedicated feature. On-going news release activity has also delivered significant coverage supporting local presence and contract wins.
  4. 4. accountable effective evocative verdict Dr Ralph Rayner Sector Director, Energy and Environment: “I have worked closely with the Emmett & Smith PR team over the past year and found them to be both receptive and pro-active. They have demonstrated the intelligence and flexibility to respond adeptly to changing tactical and strategic requirements in a pragmatic and professional way.”
  5. 5. accountable effective evocative contact Lorraine.emmett@emmettandsmith.com www.emmettandsmith.com @emmettandsmith 0207 384 7110

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