Lecture @ La sQuola - Biella, 25 marzo 2010, Italy

1. Mind your
own business
Workshop @ La sQuola
BIELLA 25 marzo 2010
Lorenzo Benussi
lorenzo.benussi@gmail.com
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2. Business Model Generation
Book (2009) by Alexander Osterwalder & Yves Pigneur
+ 470 practitioners
www.businessmodelgeneration.com
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3. A business model describes the rationale of how
an organization creates, delivers, and captures
value. (Business Model Generation, Alexander Osterwalder &
Yves Pigneur)
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4. Ogni attività ha un Busines Model
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5. 1) Customers
Segments
Mass market
Niche market
Segmented
Diversified
Multi-Side platforms
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6. 2) Value proposition
Newness
Performance
Customization
Design
Effectiveness - "job done"
Brand/Status
Price
Cost reduction
Risk reduction
Accessibility
Convenience/usability
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7. 3) Channels
Direct vs Indirect
Awareness
Evaluation
Purchase
Delivery
After sales
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8. 4) Customer
relationship
Personal assistance
Dedicated personal
assistance
Self-Service
Automated services
Communities
Co-creation
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9. 5) Revenue
Streams
Asset sales
Usage fee
Subscription fees
Lending/Renting/Leasing
Licensing
Brokerage fees
Advertising
Pricing Mechanisms:
Fixed vs Dynamic
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10. 6) Key
Resources
Physical
Intellectual
Human
Financial
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11. 7) Key Activites
Production
Problem solving
Platform/network
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12. 8) Key
Partnership
Optimization and
economy of scale
Reduction of risk and
uncertainty
Acquisition of
particular resources
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13. 9) Cost
Structure
Cost-driven
Value-driven
Cost structure has the
following characteristics:
1. Fixed costs
2. Variable costs
3. Economies of scale
4. Economies of scope
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14. Business model generation
1.Customers Segments
2.Value proposition
3.Channels
4.Customer relationship
5.Revenue Streams
6.Key Resources
7.Key Activites
8.Key Partnership
9.Cost Structure
Efficiency Coolness
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15. proviamo con un caso
concreto, il tuo?
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16. Fine
GRAZIE
lorenzo.benussi@gmail.com
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