Here are a few samples of my work.

1. design portfolio
enter

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contents
Color Portfolio 3
Tangram Book Covers 4
Barbara Kruger Brochure 5
Keep It Covered 7
Simply Cotton Package 8
Coldplay Concert Poster 10
Design Ideas, Homepage 11
2008 New Years 12
Grow 13

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Hue, Value, Chroma
The Munsell color system is the theory, which High Value
states the color properties, which are hue, value,
and chroma. Professor Albert H. Munsell created
this system in the 20th century. To understand
color properties one must first comprehend the
terminology. A hue is the correct term to use for Mid Pure
the pure spectrum of a color. Value is the relative Value Hue
lightness or darkness of a color; how much white
or black is added to the hue. Chroma is defined 25% 100%
as the purity or saturation of a color. To the right Chroma Chroma
is an example of the three properties.
Low Value
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Before one can begin a design, one must
first put deep thought into his or her color
palett. Understanding color relationships
is what makes a color design successful.
Michel Eugene Chevreul created a 72
segment color wheel to determine which
colors had harmonious relationships. He
conducted five studies that became help-
ful in the field of color design: Harmony
of adjacents, contrasts, complimentaries,
triads and dominant tint. To the left is an
example of Chevreul’s harmony of compli-
mentary colors. Complimentary colors are
those colors across from each other on the (Above)-is a book design cover
color wheel. that portrays the harmony of
complimentary colors. (right)-is
my interpretation of the above
book design done is Bauhaus.
Color Portfolio Booklet
Size 11 x 8.5 in, InDesign
Selected 5 of 20 pg spread
*Designed to be viewed digitally
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TANGRAM
PENGUIN BOOKS Penguin Books
TANGRAM
PENGUIN BOOKS
PENGUIN BOOKS
Penguin B ook s
Penguin Books
penguin books
GRAM TANGRAM
Game
The Ancient Chinese Shapes Game
TANGRAMshapes game
the ancient chinese
T A N GRAM
ncient Chinese Shapes Game The Ancient Chinese Shapes Game
Elffers
Joost Elf fers
The Ancient Chinese Shapes Game
Joost Elffers The Ancient Chinese Shapes Game
Joost Elffers
Translated by R.J. Hollingdale
translated by Translated by R.J. Hollingdale
R.J. Hollingdale joost elffers
Joost Elffers
Translated by R.J. Hollingdale translated by r.j. hollingdale
Joost Elffers
Translated by R.J. Hollingdale
Tangram Book Covers
Typographic Book Cover Designs
Size 4.75 x 7.1225 in, InDesign
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dec 4-18 2006
Barb arakruger
design visions
e university
ll
ao ha
ong p
yue-k
fof the visual & performing arts
patti & rusty rueff galleries
552 w wood st. w lafayette in
Barbara Kruger Booklet
Cover View
Size 8.5 x 11 in, InDesign
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Ba rbara 1976 Barbara set are combined in such a way that Barbara once said, “ I want to
welcome a female spectator in
they lose their original context.
kruger
aside her art making
and moved to Berkley, Although, she uses fragments of to the world of men”. She has
California. There she taught at images they are still achieved this goal through her
the University of California for recognizable. The same goes visual and textual strategies that
roughly four years. for the text used in the work: are combined to disrupt the
She currently resides in New they are fragments of various power imbalance associated in
York and Los Angeles and is sentences, phrases, our western culture.
is a strong, individual woman who still active in her design. convictions
convictions, and truisms Kruger created a series of images
doesn’t think twice about social Kruger’s artwork consists of circulating in public opinion, relating to domestic violence,
guidelines when creating her images from the media which are not shaped by the a topic she is most concerned with
internationally renowned artwork. people but by the media. among women. She is also a firm
juxtaposed with text that
As an American born artist in Public opinion and media play believer in pro-choice and birth
investigate the power of imag-
1945, Barbara grew up in New- a major role in the creation of control for women. A well-known
ery. The set up of each piece is
ark, New Jersey. For one year Barbara Kruger’s work. image relating to women’s issues
done in black and white photo-
she attended Syracuse University Everything the public is exposed is titled “We will no longer be
graphic images accompanied
in 1964 and spent one semester to, television, press, advertise- seen and not heard”.
with harsh, pithy, and often
studying at the Parsons School of ments, film, etc., impact our ways Nine different photos combining
ironic aphorisms, printed in the
Design in New York. Shortly after of thinking. impact our together formed the statement
Futura Bold typeface against
leaving Parsons in 1966, Kruger’s works tell us that we are using sign language
black, white or red text bars.
Barbara landed a job with the not free in our ways to represent the words.
world renowned publication com- The photographs used are Ultimately, Barbara Kruger has
of thinking and perception,
pany Condé Nast. During her stay taken from appropriated poster, represented well of what she
and we live and express ourselves
there she worked in the design advertisements and other believes in. Her art is a bold
based on others. Kruger wanted to
depart for Mademoiselle various media images that have statement against manipulation
highlight her concern that think-
magaine. already been in the public of the media, false appearances
ing is no longer the basis of human
In the beginning of her career she consciousness and in advertisements, and the
existence; it has been replaced by
supported herself with independent elaborated upon. The images dominance of man over woman.
that are selected are never consumerism.
photography, graphic designs for Another factor questioned in Her audacious artwork made her
magazines, freelance picture edit- portrayed to the viewer as one of the most important artists of
whole images; instead they are Kruger’s work is the male vs.
ing and designing book jackets. In female dominance in society. the 1980s.
fragments of images, which
Barba
ue university
Purd
ll
ao ha
Barbara Kruger Booklet continued yue-k
ong p
fof the visual & performing arts
patti & rusty rueff galleries
552 w wood st. w lafayette in
Inside spread, Back cover
Size of full spread 11 x 17 in
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Keep It Covered
Safe Sex Poster
Size 24 x 36 in, Illustrator
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Simply Cotton
Pacakge design for cotton balls and swabs
Size 6.5 x 5 in
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Simply Cotton, continued
Back view, open front view

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COLDPLAY
Elliot Hall of Music
Saturday, DEC 16, 2006
8PM- FREE ADMISSION
Phone:765-123-4567
Email: convos@purdue.edu
Web: www.convocations.org
Coldplay Poster
Purdue Convocations
Size 11 x 17 in, Photoshop
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Design Ideas
Logo and homepage design for ficticious company
Size 800 x 600 px
Note: Not an actual site
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10 9
87
lora stanley, purdue university, 2007
6
45
23
1
HAPPY NEW YEAR
2008
... CAA
New Years Card 2008
Postcard for College Arts Association
Size 4.5 x 6.5 in, Illustrator
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Grow- Word Play back to contents
Typography exercise
Size 6.5 x 8.5 in, Illustrator
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