This document discusses how to create a culture of digital innovation within an organization. It states that a culture of innovation means the team takes its cultural lead from the top. It also means that space, happiness, and fearlessness matter for the team. Creating a culture of innovation involves hard work understanding customers, markets, trends, and more. It also requires using tools and techniques like rule breaking, gamification, out-of-the-box thinking, and workshops. Ultimately, creating this type of culture takes both big leaps of faith and attention to many small details.

1. How to create a culture of digital innovation
Emma Robertson

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Hello !

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About Transform
Digital & multi-channel consultancy, working
with clients to deliver customer-centred
change for commercial benefit
Bringing together experts with cross-sector
expertise
Innovation, creativity and rigour, to define,
design and deliver services relevant to a rapidly
changing world

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6. What does a “culture of innovation” mean?
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Culture is a team activity

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Space Matters

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Happiness Matters

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Fearlessness Matters

11. But the team take their cultural lead from the top
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Innovation is more than ideas

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Hard Work
• Customers
• Markets
• Trends
• Behaviours
• Attitudes
• Commercials
• Strategy
• Assets
• Context
• ... … …

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Tools & Techniques
• Rule breaking
• Gamification tools
• Other world scenarios
• Out-of-comfort-zone thinking
• Comparator ideation
• … … …
• Workshop planning

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Leap of Faith

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A thousand little things

17. It can be the little things that count
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18. Thank You!