Seminar for Blogging for Business at Schipul the Web Marketing Company

1. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/09/should-your-com.html

4. Your Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

5. Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

6. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

7. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

8. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

9. Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

11. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

12. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

13. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

14. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

15. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

16. 71 percent of all journalists get their stories from bloggers http://www.marketingcharts.com/print/blogs-influence-journalists-nearly-all-facets-of-news-coverage-2982/brodeur-blogs-significant-impact-on-news-journalistsjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

17. Is Your Web Site the Right Place for This? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

18. Own Google – Reputation Management SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

19. Own Google – Market Leader SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

21. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/09/should-your-com.html

22. Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

23. Blogpulse: USS Lexington SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

24. Blogpulse: Whataburger SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

25. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

26. Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

27. Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

28. Twitter Search = #dolcefino SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

29. It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

30. Personal Brand = Man’s Man Expert Positioning http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

31. Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

32. Passionate – Personally Involved http://www.flickr.com/photos/eloy/2946818089/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

34. Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

35. Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

36. Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

37. Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

38. Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

40. Wordpress SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

41. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world , used on hundreds of thousands of sites and seen by tens of millions of people every day. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

42. MA.TT SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

43. Easy SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

44. Wordpress Templates SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

45. Custom Design SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

46. Widgets / Plugins SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

47. Consolidating Profiles SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

48. Developing Policies SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com It is important to write blog posts whether or not the news is good news or bad news . There is a tendency to want to publish only good things about our company and/or the industry, but in order to develop our standing as thought leaders, we must communicate both positive and negative information as it pertains to us and the greater community at large. This candor will garner respect from our audience, allowing them to rely upon us for accurate, timely information. The Internet is all about links, so when you see something interesting and relevant, don’t hesitate to include links to this information in your posts – even if it’s to a competitor. In doing this, we are doing our readers a service by being their informational hub on the web.