1. A2 Music Video A Guide to a successful Promotional Package of Materials

3. Theme: Paint These screen grabs from the video illustrate how the theme is explored in the group’s music video.

4. Theme: Paint - Digipak

5. Theme: Paint – Magazine Advert

6. Theme: Homage to Glam Rock The original idea for this video was to make intertextual references to other famous videos from people such as David Bowie, Elton John and Westlife. The central character of David Bowie and the genre of Glam Rock became the central theme

7. Theme: Homage to Glam Rock -Digipak

8. Theme: Homage to Glam Rock – Digipak 2

9. Theme: Homage to Glam Rock – Magazine Advert

10. Theme: Hide and Seek in a house The theme of this video is a couple who are searching for eachother in a large, grand old house.

11. Theme: Hide and Seek in a house - Digipak

12. Theme: Hide and Seek in a house – Magazine Advert

13. Theme – Graffiti in a derelict building The theme for this video was the grafitti in this derelict building, it provided a strong visual theme to carry across all three products

14. Theme – Graffiti in a derelict building - Digipak

15. Theme – Graffiti in a derelict building – Magazine Advert

16. Theme: Alien invasion The theme for this video is aliens taking over the planet. The singers all have the heads of aliens and cartoon characters.

17. Theme: Alien Invasion - Digipak

18. Theme: Alien Invasion – Magazine Advert

19. Theme: Animation meets real life The theme for this video is animation meets real life

20. Theme: Animation meets real life - Digipak

21. Theme: Animation meets real life – Magazine Advert

22. Theme: Punk Girl and Punk Boy with a rusty old car The theme of this video was to centre on the male lead singer and play around with the punk genre. The painted face of the lead singer became a central theme.

23. Theme: Punk Girl and Punk Boy with a rusty old car - Digipak

24. Theme: Punk Girl and Punk Boy with a rusty old car – Magazine Advert