Capacity, Cost & Lost Opportunity: The Online Marketing Dilema

•

0 gostou•314 visualizações

Peter Carr

Tecnologia Negócios Notícias e política

CAPACITY, COST & LOST OPPORTUNITY The Online Marketing Dilemma June 2007

Australia’s billion dollar online advertising market is here ,[object Object],[object Object],Commercial-in-confidence

Online campaigns platforms address these changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Commercial-in-confidence

Evaluate online platforms with new criteria ,[object Object],Commercial-in-confidence Factors Traditional Platform Online Campaign Platform Channel Only those available within the corporation All the channels you need to match your customers preferences Reliability Measured in terms of infrastructure availability E.g. 99.5% Measured in seconds of response time to ensure consistent customer experience E.g. Less than 2 seconds Scalability Scoped and built for a maximum assumed load Ramp up and down in response to actively measured demand Flexibility Project driven and prioritised over months Turnaround in days not weeks Frequency Undifferentiated long term or fixed presence Suits short campaigns such as events and competitions IT Approach Draws on corporate best-practice Draws on industry best-practice Cost Model Fixed Variable

An online campaign platform is now part of a modern campaign framework ,[object Object],[object Object],Commercial-in-confidence

Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Commercial-in-confidence

Recomendados

bm3102670506

BRITTANY Resume 1 (1) (7) (1)Brittany McCraney

Malone, William_Human Resources Specialist_Resume FINALIZEDBill Malone

Presentation of sdg platform indonesiaF W

ProteomeXchange update HUPO 2016Juan Antonio Vizcaino

1362571981 diab neuropa etiol mech condfsimedia

Jeffrey Shell Presentation - October 13, Birmmingham Athletic Clubmanagingmatters

803 2016 bDmitri Aerov

Trends in Portfolio Management: How organisations are learning new ways to ba...Peter Carr

Trends in Project Portfolio Management in AustraliaPeter Carr

Open Source: From a Movement to a MarketPeter Carr

Australian ICT Market Perspectives for the Queensland ICT IndustryPeter Carr

Re-imagining more from SOA (Panel Discussion)Peter Carr

Reinventing for change: The challenges of predictable ICT in Australia and Ne...Peter Carr

Brisbane Joomla Day 2009: Why it makes sense to use Joomla in the global econ...Peter Carr

2007 Australian ICT Trends in the business of ICTPeter Carr

The Australian ICT Contractor Market: Inmates running the asylumPeter Carr

Taming the Future-Shock of Social ComputingPeter Carr

Australian Open Source ImplementationsPeter Carr

GenAI Risks & Security Meetup 01052024.pdflior mazor

Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal

Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software

Partners Life - Insurer Innovation Award 2024The Digital Insurer

Real Time Object Detection Using Open CVKhem

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

Manulife - Insurer Innovation Award 2024The Digital Insurer

Mais conteúdo relacionado

Mais de Peter Carr

Trends in Portfolio Management: How organisations are learning new ways to ba...Peter Carr

Trends in Project Portfolio Management in AustraliaPeter Carr

Open Source: From a Movement to a MarketPeter Carr

Australian ICT Market Perspectives for the Queensland ICT IndustryPeter Carr

Re-imagining more from SOA (Panel Discussion)Peter Carr

Reinventing for change: The challenges of predictable ICT in Australia and Ne...Peter Carr

Brisbane Joomla Day 2009: Why it makes sense to use Joomla in the global econ...Peter Carr

2007 Australian ICT Trends in the business of ICTPeter Carr

The Australian ICT Contractor Market: Inmates running the asylumPeter Carr

Taming the Future-Shock of Social ComputingPeter Carr

Australian Open Source ImplementationsPeter Carr

Mais de Peter Carr (11)

Trends in Portfolio Management: How organisations are learning new ways to ba...

Trends in Project Portfolio Management in Australia

Open Source: From a Movement to a Market

Australian ICT Market Perspectives for the Queensland ICT Industry

Re-imagining more from SOA (Panel Discussion)

Reinventing for change: The challenges of predictable ICT in Australia and Ne...

Brisbane Joomla Day 2009: Why it makes sense to use Joomla in the global econ...

2007 Australian ICT Trends in the business of ICT

The Australian ICT Contractor Market: Inmates running the asylum

Taming the Future-Shock of Social Computing

Australian Open Source Implementations

Último

GenAI Risks & Security Meetup 01052024.pdflior mazor

Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal

Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software

Partners Life - Insurer Innovation Award 2024The Digital Insurer

Real Time Object Detection Using Open CVKhem

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

Manulife - Insurer Innovation Award 2024The Digital Insurer

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays

TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j

A Domino Admins Adventures (Engage 2024)Gabriella Davis

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93

Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi

presentation ICT roal in 21st century educationjfdjdjcjdnsjd

Why Teams call analytics are critical to your entire businesspanagenda

Boost PC performance: How more available memory can improve productivityPrincipled Technologies