Girl Director Pp Presentaion 100%

CLE AN SK IN AD S GIRL DIRECTOR PRESENTED BY: MIAO-YI KUANG CHRIS LONG DUANE NEWELL KAYOKO SHIBATA ALICE SULLIVAN MARKETING PLAN

MISSION STATEMENT ,[object Object]

CORE COMPETENCIES ,[object Object],New to the market which makes them stronger by giving… It’s a great solution for companies, individuals and products … Their aim is to make an impact in the marketing industry… Their clean skin collections are contemporary and cover a large range of topics… Girl Director sells more than just pre-made commercial, the company is a full-service organisation …

ENVIRONMENTAL ANALYSIS ,[object Object],Social/ Cultural Incorporating the future trends with motion design technologies. Increase in a Healthy Image in today’s society – Cleanskins could incorporate healthy images into their ads Social trend- positive impact for girl director could be the phasing out of the traditional advertising industry to an industry more like girl directors- motion design. Technological As modern technology is constantly increasing clean skins could incorporate mobile phone technology to reach a wider market Legal/ Government Girl Director will need to consider terms and conditions when renting/selling ads to cover the business and clients rights OH & S regulations will need to be thought out to prevent injury for all employees

PRODUCT LIFE CYCLE Clean Skin Ads is in the Introduction Stage

MARKET POSITION Niche whereby it is currently a small part of the existing advertising market including one other major player, Pixel Dreams Advertising. The beauty of pre made footage is you get the emotional kick straight away.

MARKET SEGMENT Clean Skin Ads specialises in one exclusive product which is a full-service organisation which edits and customises the brand to the clients’ needs

MARKET STRUCTURE The internet allows high quality digital content to be distributed directly, instantly, and inexpensively between buyers and sellers all over the world. As the flood gates opened, the supply of digital content skyrocketed, causing pressure on prices. This immediately increased the supply of contributors by several orders of magnitude. Long term growth will be contingent upon the agency's ability to reengineer it's thinking and processes to promote brands in our rapidly changing business climate and fluctuating economy. The traditional structure of Clean Skin Ads needs to be re-evaluated to embrace flexibility, responsiveness, integrated work teams, integrity and technology.

INDUSTRY ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Customer Analysis Demographics Size of the business Middle;20-99 employees * 　 Annual Income $100,000 to less than $5m * Geographic 　 Domestic, Urban/ rural area Psychographics Product class Shopping/ Specialty Lifecycle Growth stage 　 Product Involvement Low to Middle Ego Risk High* Price Above average 　 Industry Horizontal, High end business* Behavioural Web Behaviour Own original web site* 　 Buying Behaviour ,[object Object],[object Object]

Goals and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Strategy ,[object Object],STAR Leader Cash COW Question??? DOG

Marketing Tactics ,[object Object]

[object Object],>> Web 2.0 Execution >>Create a hub with communities >>WOM campaigns >>Target eDM

MySpace Share items of interest both individually and publicly

Flickr You drive traffic and you’re not being too commerical. Yes, you have commercial motivation, but you’re adding value at the same time.

[object Object],>>Hotlinks from all social networking sites back to original site CHECK OUT http://www.girl-director.com

Facebook Conversations are communities: FanPages + Who are they and what do they need? + How can you help them connect? +Think about serving their needs

Facebook cont... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People : Physical evidence:

Communication Plans ,[object Object],[object Object],[object Object],[object Object]

CONCLUSION Increase awareness of the product Building databases and assessing marketing practices before, during and after campaigns Evaluate customer experience and how we can better brand association with our staff

REFERENCES ,[object Object],[object Object],[object Object],[object Object],[object Object]

Girl Director Pp Presentaion 100%

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