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7 Steps to a Successful Startup Lessons from Silicon Valley Naeem Zafar  Haas B School at University of California Berkeley Twitter: @naeem All rights reserved © Naeem Zafar  Startup Workshop www.NaeemZafar.com
Personal Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All rights reserved © Naeem Zafar Startup Workshop
Entrepreneurship ,[object Object],Startup Workshop All rights reserved © Naeem Zafar
7-Step Process: Starting Your Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
7 Steps Essential as Journey is Long Startup Workshop All rights reserved © Naeem Zafar 2-6 months 2 – 8 months 1-12 months 2 to 12 month ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It takes ~6 months to 3 years to build a company – are you ready for the committment?
Steps for Starting Up ,[object Object],[object Object],www.startup-advisor.com  All rights reserved © Naeem Zafar Find team Market research Write Biz Plan Create Investor Materials
1: Personal Clarity ,[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar Have  clarity on why you want to be an entrepreneur!
Make up of an Entrepreneur ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
2: Identify Big Opportunity ,[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
How to Spot a Good Idea? ,[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Sizing the Opportunity ,[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Size The Opportunity ,[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
3: Market Research to Validate Assumptions ,[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Free Sizing Data ,[object Object],Startup Workshop All rights reserved © Naeem Zafar
Public Data ,[object Object],Startup Workshop All rights reserved © Naeem Zafar
Free Data Startup Workshop All rights reserved © Naeem Zafar
Conducting Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
4: Who Needs Me More? Market Segmentation ,[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Linked In Search Startup Workshop All rights reserved © Naeem Zafar
Results Startup Workshop All rights reserved © Naeem Zafar
Write & Ask Startup Workshop All rights reserved © Naeem Zafar
Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Startup Workshop All rights reserved © Naeem Zafar
Google Adwords Startup Workshop All rights reserved © Naeem Zafar
Analytics Startup Workshop All rights reserved © Naeem Zafar
Customer Discovery Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Target Market 5/15/2009 all rights reserved Concordia Ventures LLC ,[object Object],[object Object]
How to Pick Your 1 st  Customer? 5/15/2009 all rights reserved Concordia Ventures LLC ,[object Object],[object Object]
Customer Discovery Method ,[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Doing Online Research ,[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar Drive traffic to landing page Landing Page Survey Online Collect contact www.constantContact.com   www.aweber.com   Sites.Google.com Tell them  Value Prop & Link to take survey ,[object Object],[object Object],[object Object]
5:Creating Differentiated Positioning ,[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
How Will You Appear Different to Your Customers Startup Workshop All rights reserved © Naeem Zafar
6: Business Model ,[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Good Business Model Startup Workshop All rights reserved © Naeem Zafar $0.50 $4.00
Business Model Drives Clarity Your Company Licensing fee User Customer $3 $2 $9 Google Ad
Unit Economics ,[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
Business Model Clarity ,[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar If your gross profit is poor, it does not matter how efficiently you run your company
7: Why us: The Team ,[object Object],[object Object],[object Object],www.startup-advisor.com  All rights reserved © Naeem Zafar
What Makes a Good Team? ,[object Object],[object Object],[object Object],[object Object],[object Object],Startup Workshop All rights reserved © Naeem Zafar
What is Not a Good Team? ,[object Object],Startup Workshop All rights reserved © Naeem Zafar
Team ,[object Object],[object Object],[object Object],[object Object],[object Object],www.startup-advisor.com  All rights reserved © Naeem Zafar
Co-founder vs. Employees ,[object Object],[object Object],[object Object],[object Object],www.startup-advisor.com  All rights reserved © Naeem Zafar
Anatomy of Business Plan (I) www.startup-advisor.com  All rights reserved © Naeem Zafar Section # of pages Executive summary  2-3 The unmet need  2-3 Market size 1-2 Competitive landscape  1-2 Your idea (with magic sauce!) 2-5  Positioning 1-4 Business model 1-3
Anatomy of Business Plan (II) www.startup-advisor.com  All rights reserved © Naeem Zafar 23 to 58  Total number of pages   Section # of pages Your  Team  2-4 Go-2-Market Strategy 3-6 Key financial assumptions & KPI 1-2 Financial projections 2-3 Use of funds 1-2 Status timeline and traction 1-4 Supporting data, research, resume, proxies 5-15
Summary: Essential Homework Startup Workshop All rights reserved © Naeem Zafar Many ideas Good ideas Unmet need Differentiated Positioning Market size Scalable Biz Model Why us & why now
Startup Bootcamp I Learn all you need to get started in one day! Friday November 5 th   Entrepreneurship All rights reserved © Naeem Zafar
1-Day Startup Bootcamp Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship All rights reserved © Naeem Zafar
Format ,[object Object],[object Object],[object Object],Entrepreneurship All rights reserved © Naeem Zafar
What Will You Learn? ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship All rights reserved © Naeem Zafar
Advanced Startup Bootcamp Learn all you need to raise money & finding customers in one day! Saturday November 6 th   Entrepreneurship All rights reserved © Naeem Zafar
1-Day  Advanced  Bootcamp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship All rights reserved © Naeem Zafar
Format ,[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship All rights reserved © Naeem Zafar
What Will You Learn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Entrepreneurship All rights reserved © Naeem Zafar
www.startup-advisor.com  All rights reserved © Naeem Zafar www.FiveMountainPress.com

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7 step to a successful startup efactor

  • 1. 7 Steps to a Successful Startup Lessons from Silicon Valley Naeem Zafar Haas B School at University of California Berkeley Twitter: @naeem All rights reserved © Naeem Zafar Startup Workshop www.NaeemZafar.com
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  • 16. Free Data Startup Workshop All rights reserved © Naeem Zafar
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  • 19. Linked In Search Startup Workshop All rights reserved © Naeem Zafar
  • 20. Results Startup Workshop All rights reserved © Naeem Zafar
  • 21. Write & Ask Startup Workshop All rights reserved © Naeem Zafar
  • 22.
  • 23. Startup Workshop All rights reserved © Naeem Zafar
  • 24. Google Adwords Startup Workshop All rights reserved © Naeem Zafar
  • 25. Analytics Startup Workshop All rights reserved © Naeem Zafar
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  • 33. How Will You Appear Different to Your Customers Startup Workshop All rights reserved © Naeem Zafar
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  • 35. Good Business Model Startup Workshop All rights reserved © Naeem Zafar $0.50 $4.00
  • 36. Business Model Drives Clarity Your Company Licensing fee User Customer $3 $2 $9 Google Ad
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  • 44. Anatomy of Business Plan (I) www.startup-advisor.com All rights reserved © Naeem Zafar Section # of pages Executive summary 2-3 The unmet need 2-3 Market size 1-2 Competitive landscape 1-2 Your idea (with magic sauce!) 2-5 Positioning 1-4 Business model 1-3
  • 45. Anatomy of Business Plan (II) www.startup-advisor.com All rights reserved © Naeem Zafar 23 to 58 Total number of pages  Section # of pages Your Team 2-4 Go-2-Market Strategy 3-6 Key financial assumptions & KPI 1-2 Financial projections 2-3 Use of funds 1-2 Status timeline and traction 1-4 Supporting data, research, resume, proxies 5-15
  • 46. Summary: Essential Homework Startup Workshop All rights reserved © Naeem Zafar Many ideas Good ideas Unmet need Differentiated Positioning Market size Scalable Biz Model Why us & why now
  • 47. Startup Bootcamp I Learn all you need to get started in one day! Friday November 5 th Entrepreneurship All rights reserved © Naeem Zafar
  • 48.
  • 49.
  • 50.
  • 51. Advanced Startup Bootcamp Learn all you need to raise money & finding customers in one day! Saturday November 6 th Entrepreneurship All rights reserved © Naeem Zafar
  • 52.
  • 53.
  • 54.
  • 55. www.startup-advisor.com All rights reserved © Naeem Zafar www.FiveMountainPress.com

Notas do Editor

  1. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  2. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  3. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  4. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  5. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  6. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  7. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  8. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  9. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  10. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  11. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  12. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  13. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  14. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com
  15. All Rights Reserved (c) Naeem Zafar BizEducationWorkshops.com & ConcordiaVentures.com