8 ways to optimise your small business for google search in 2016
1. 8 Ways to Optimise Your Small Business for
Google Search in 2016
Presented by
Logan Nathan
2016 SEO Trends for SME Owners
2. 2016 SEO Trends for SME Owners
Note:
solomoIT is an independent company based in not
associated in anyway with LinkedIn.
Training & Coaching we provide are based on our own
independent research and ‘hands-on’ use of this platform
for business and individual use.
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Every year, Google rolls out a host of sweeping
updates to its search engine algorithm most of
which are dictated through changes in user
preferences!
In 2015 there were three major changes:
1. Mobilegeddon (April, 22)
2. Quality Update (May, 3)
3. Panda Refresh (July, 17)
2016 SEO Trends for SME Owners
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Planning for 2016, I’ve outlined 8 SEO
trends that can up the game for your
small businesses!
Lets take a look at each of these…
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2016 SEO Trends for SME Owners
5. Outshine With Structured Data
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With Google placing more importance on returning
user-focused content, a relatively new concept called
schema markup has emerged allowing users to find
structured data as to what the business is about,
where it is located, what does it offer, how much
items cost on a website and lots of other stuff.
6. Plan your Website Content
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Website needs to have a content plan that
considers optimising for Google’s knowledge
graph with more focus on having long-form
question-based content and provide in-depth
knowledge to dominate naturally generated
queries!
7. Thrive With Mobile And Local Search
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With Google ranking mobile friendly
websites higher in SERPs, pro-active SME
owners need to befriend mobile and make
responsive websites a priority for the
coming year.
8. Improve Results With Long-Tail Keywords
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Since spoken queries tend to be more natural and
more conversational, SME owners need to define a
whole new set of long-tail keyword queries to match a
user’s request and provide value.
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With Google-Twitter partnership the need to optimize
your social media posts for search engines cannot be
over-emphasized!
Magnify Reach Through Social Content
10. Interact Through Video Ads
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The likelihood that Google will start showing video
ads in its SERPs comes as no surprise and is
definitely a sign that more and more people are
accepting online video ads.
11. Secure Your Business Website
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Google has left no doubt that its keeping website
security as one of its top priorities and overtime it
will carry more weight when it comes to search
engine ranking.
12. Elevate Through App Optimisation
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As the shift from websites to apps continues,
Google is now placing more emphasis to “Deep
Links” whereby users are directed towards
specific pages or sections of an app rather than
the homepage.
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2016 will witness more and
more businesses getting
social, local and mobile and if
the above SEO trends are any
indication, I see Google
rewarding such businesses
with better search engine
ranking which means better
click-through rate and more
traffic.
Conclusion
15. Lets Connect!
Logan Nathan
Digital Transformation Strategist, Social Selling Specialist,
LinkedIn Trainer
Optimise Your Website For More Conversions In
2016
Notas do Editor
For example, in my talk,
- when I say I left school in 1992, the reason I say that is because I mention in my webinar I failed school. And the reason I say that is that I want to audience to know and think that you don’t have to be smart to do this… You don’t need a degree. So if they don’t have one, they believe they can do it.
Then I say I got a trade in panel beating, again this would be stupid if there wasn’t a reason, but I want to connect with the tradesman in my audience, I also go on to say my father wanted me to get a safe and secure job and have a trade to back me up. I then ask the audience attendees, “who here on this webinar had their parents tell them to get a safe secure job”? The very thing that my target audience is trying to get away from. So I build big rapport here.
Then did this and that etc. leading to a story behind why you are speaking to them today, which should be a chance for you to reveal your mission without it sounding like a typical company mission.