1. +
Red Mango and White Hat
Trinoma Ayala Mall, Quezon City

2. +
Micro Market Analysis: White Hat
 LOCAL CREATION - our group introducing a totally new product
into the Philippines.
 Found the BEST suppliers in Italy for our yogurt.
 Italian Gelato expert to help us develop our recipe because we
wanted our product to be authentic.
 Came up with a perfectly smooth, creamy frozen yogurt with a
slight tangy sourness, confirmed to have LIVE ACTIVE
CULTURES, and authentically Italian.
 98% FAT-FRE. And came with 21 topping bar to choose from.
 Toppings include FRESH fruit, healthy premium cereals, nuts &
crunchies, fun toppings, and the occasional surprise toppings
(think homemade!).
 Also offering fresh fruit juices.

3. +
Micro Market Analysis : Red Mango
 Originally from Korea
 American Franchise brought to the Philippines in January 2008
by Sherika Tanmantiong and Kelvin Gaisano
 Dependent on flavors and recipes provided by parent company
 With flexibility to choose which ones to carry locally
 Starbucks of the Frozen Yogurt world.
 Beyond frozen yogurt with toppings concoctions, they have
waffles and other beverages as offerings.

4. +
Location : 15 branches in Metro Manila
and 5 provincial outlets
Mark! Can you please do this part?
Draw the location map lang please?
You can paste it here? Thanks!

5. +
MENU

6. +
MENU : Toppings Selection

7. +
MENU

8. +
Location : 6 branches in
Metro Manila and 1 in Cebu

9. +
MENU

10. +
MENU

11. + FEATURED
PRODUCT

12. +
MARKET SURVEY
Customer Contact

13. +
MARKET SURVEY
Repeat Business

14. +
MARKET
SURVEY
Customer’s Competition
Awareness

15. +
MARKET
SURVEY
Establishment Value
Proposition???

16. +
MARKET
SURVEY
Customer Information

17. +
MARKET
SURVEY
Customer Information

18. +
PTM Competitive Advantage :
Price
PRODUCT
YOGURT PhP90.00 (40z) – PhP80.00 (4oz) –
3 size 4 size
differentiation differentiation
1 Topping PhP20 PhP20
2 Toppings PhP35 PhP30
3 Toppings PhP45 PhP40

19. +
PTM Competitive Advantage :
Price
PRODUCT
WAFFLE NOT AVAILABLE PHP125 WITH
YOGURT
JUICES PhP85 PhP20
COFFEE PhP65 PHP75
TEA NOT AVAILABLE PhP75

20. +
PTM Competitive Advantage :
Promotion
MEDIA
NEWSPAPER YES YES
MAGAZINE YES YES
RADIO
TV YES
SOCIAL MEDIA YES YES

21. +
CONCLUSIONS

22. +
The End
Names Here…