Original presentation of the Transform Initiative by Locus Research to Textiles New Zealand.

1. A New Approach
Title: Research & Development Strategy
Subject: TNZ R&D Strategy Project: Transform
Author: Timothy Allan Date: [11/07/06]
Document Format: A4

2. A new structured approach aimed at
building industry capability (R&D).
Achieved by developing the projects for
industry and assisting them through the
development process.
Aimed at delivering results to market
accurately.
Title: Tech & Company Process Date:07/11/06
The Approach - Introduction Client: Textile New Zealand
Project: 4001 - Transform
Source: BJ & TA
PD#: 4001-01-001

3. The proposed approach has 4 major steps:
Identification: of potential projects.
Selection: shortlist compatible technologies & companies.
Validation: of the product/consumer/market potential of project.
Action: successfully start & complete the development project
Title: Tech & Company Process Date:07/11/06
Client: Textile New Zealand Source: BJ & TA
Project: 4001 - Transform PD#: 4001-01-001

4. Identification Selection PDS - Research R&D Project Commercialisation
FRST 0% 0% 0% 75% 0%
Industry Partner 0% 0% 100% 25% 100%
Tech Partner 0% 0% 0% 0% 0%
TextilessNewZealand 100% 100% 0% 0% 0%
Identification
Selection
Validation
Action
Project & Funding Structure
Title: Tech & Company Process Date:07/11/06
Client: Textile New Zealand Source: BJ & TA
Project: 4001 - Transform PD#: 4001-01-001

5. 1Identification

6. Two Strategies
Request For Proposals (RFP)
1 Request interest from industry and technical organisa-
tions for this project to identify existing opportunities
Selection
Investigation
2 Investigate existing companies and technology
partners for involvement within the project
Identification
Title: Tech & Company Process Date:07/11/06
Client: Textile New Zealand Source: BJ & TA
Project: 4001 - Transform PD#: 4001-01-001

7. Technologies Companies
New
Technology
Company 1.
(Material One)
New Product A
New
Technology Company 2.
(Material Two) New Product B
Company 3.
New New Product C
Technology
(Material Three) Textiles New Zealand plays
the central role in assisting
to develop the projects. Company 4.
Finding key technologies New Product D
and companies that can be
New
aligned.
Technology
(Material Four)
Identification
Title: Tech & Company Process Date:07/11/06
Client: Textile New Zealand Source: BJ & TA
Project: 4001 - Transform PD#: 4001-01-001

8. Solution
Technology Company
Partner
R eq
uirement
Identification
Title: Tech & Company Process Date:07/11/06
Client: Textile New Zealand Source: BJ & TA
Project: 4001 - Transform PD#: 4001-01-001

9. 2 Selection

10. Shortlist
Technologies Technology
Available technologies under
development
Technologies
Technologies Initiate Project.
(Go to Diagram Two)
Companies
Companies
Shortlist TNZ
Companies Companies
Existing Textile New Zealand
member companies
011: Investigation 012: Create Shortlist 013: Evaluate Shortlist 014: Confirm Shortlist 015: Enter Validation
Investigate and categories the Evaluate and generate a short list of Re-evaluate the shortlisted Define and lock down the final Generate the structure and scope
avalible technologies that are the key technologies and Textile technologies and companies to technologies and companes for the for the project. Generate an initial
currently under development in New New Zealand members that best fit identify the most approriate developmental project. Product Development Specifcation
Zealand, along with grouping the the shortlist guidelines. components for the developmental (PDS) to provide the framework for
existing Textile New Zealand project. the project.
members into key cluster groups.
Title: Transition Date:12/10/06
Selection Client: Textile New Zealand
Project: 4001 - Transition
Source: Blythe Rees-Jones
PD#: 4001-01-001

11. 3 Validation

12. Year 07 08
Detail Review
Resources (People & Funding)
Combined R&D Review
Market Entry
0.5 Detail Design &
This period may vary
for each company
Productionisation
Market Research Review
Combined R&D Team
PDS Review & Sign Off Develop the new products for
production & manufacture by the
0.3 - 0.4 Design & TNZ members
Development
Combined design & deveopment of a range of products
& technologies for the TNZ companies
0.2 Product Development
Specification
Collectively research & understand the product
context, new markets, & applicable technologies
for TNZ companies.
Duration 0 3 6 9 12 15
(months)
Title: Transition Date:12/10/06
Validation Client: Textile New Zealand
Project: 4001 - Transition
Source: Blythe Rees-Jones
PD#: 4001-01-001

13. Clarify
Into the industry product context and market conditions that
Research
Specify
drive sales in the product category. This is deliberately broad
to establish connections between the consumer, the
product, the market and the distribution and sale of the
product.
Technical
Should define the following: Scope Communicate
Define technical performance requirements
The Project and other technical factors such as Standards.
Goals Plan Present
Consumer Range Cost Discuss
Define the consumer and market trends to
The Product understand where the product category is
Performance; Resource Assess
Economic Programme Risk Review
Define the price points and margins along
The Company with other economic factors.
Product Strategy Payback Conclusions
Market Strategy Decision
The Market Environmental
Define product sustainability in the context of
the product category using initial tool sets.
The Consumer
011: Clarification 021: Research 022: Definition 023 : Scope 024 : Communication
Defined Project and its Objectives; Research is categorised into four main Set Design Goals/objectives; Project plan Present the Documented PDS for review;
Outline the Product, Service, or System; categories outlined above: Define intended product item/range; Risk Assessment and Management Management review and clarification;
Detail Company Specific Information; Investigate and understand consumers key Set Performance Goals; Financial Assessment (ROI, IRR, NPV) Assessment of the project viability
Define the Markets; drivers and trends; Set Technical Targets; Resource Requirements Decision to proceed, request further information
Identify the primary consumers/users Define Intended markets, investigate drivers and Define testing & development programme; Provisional Costing or to stop.
product positioning; Define Product Life Cycle/Product System in
Investigate competing product price points, relation to user groups.
performance levels and general attributes; Define Product Functional Unit;
Document Resource and/or material and Define Product implementation strategy
production factors; Define the proposed market entry strategy.
Investigate Intellectual Property aspects; Establish enviornmental characteristics/targets.
Investigate distribution and Supply Chain
aspects;
Investigate Environmental Aspects and Impacts.
Research relevant standards and compliance
issues for target markets.
Title: Project Development Date:15/02/06
Product/Consumer/Context Client: Internal
Project: 0100 Internal Process
Source: Timothy Allan
PD#: 0100-01-001

14. 4 Action

15. Year 07 08
Resources (People & Funding)
Market Entry
0.5 Detail Design &
This period may vary
for each company
Productionisation
Market Research Review
Combined R&D Team
Develop the new products for
production & manufacture by the
0.3 - 0.4 Design &
PDS Review & Sign Off
Combined R&D Review
TNZ members
Development
Combined design & deveopment of a range of products
Detail Review
& technologies for the TNZ companies
0.2 Research (Comb
bined)
Collectively research & understand the product
r t
context, new markets, & applicable technologies
t
for TNZ companies.
Duration 0 3 6 9 12 15
(months)
Title: Transition Date:12/10/06
Action Client: Textile New Zealand
Project: 4001 - Transition
Source: Blythe Rees-Jones
PD#: 4001-01-001