16. Measures of Innovation
Customer satisfaction
Market expansion
Earnings/profit margins
Growth in revenue from new products/services
Overall revenue growth
Employee recruitment/retention
www.locusresearch.com
17. Helpful Books & Resources
Blue Ocean Strategy Rework
The Accidental Creative The Art of Innovation
Thinking Fast & Slow Anything by Dan Roam
Let My People Go Surfing Wool to Weta (NZ Book)
Cradle to Cradle Steve Jobs Autobiography
The Google Story
http://locusresearch.com/bookshop
www.locusresearch.com