Meeting an Unmet Need: Extending the Learning Commons Concept Through On-Campus Partnerships and Branding La Loria Konata, Georgia State University Libraries have reinvented themselves to remain relevant in the 21st Century. Establishing a Learning Commons space is an example of libraries using a business model to remain relevant to its clientele – the students. The goal or end result sought for Learning Commons is to become integrated into the academic and cultural life of the Georgia State University undergraduate experience. To achieve this outcome, the Learning Commons department decided to embark on a new journey of collaboration and marketing. La Loria will detail methods used at Georgia State University Library to turn its Learning Commons space into a place. With programming, additional services such as writing support, and marketing, the Learning Commons is slowly becoming an example of library as place. She will describe examples of programming done with the marketing approach used and the outcome of each event; collaboration and partnership opportunities with various campus units such as the Office of New Student Programs and Orientations; and the focus on customer service via improving reference services. La Loria Konata, <llkonata>, is the Learning Commons Coordinator at Georgia State University Library.

1. Meeting an Unmet Need: Extending the Learning Commons Concept through on-campus partnerships and branding La Loria Konata Learning Commons Coordinator Georgia State University Library llkonata@gsu.edu ; lakonatagsu (IM) http://www.library.gsu.edu/people/index.asp?ID=48

2. Diary of a mad woman

3. The Need for Reinvention When in Rome, do as the Romans

4. The Library’s Response to Customer Demands If you can’t beat ‘em, join ‘em

5. The Transformation

9. Outreach Statement Outreach: (1) Maintain general research tools and finding aids for internal and external library customers and groups. (2) Create, implement and promote new and existing research support tools, orientation experiences , and programming initiatives for the University and external communities; and maintain existing collaboration efforts with other University departments and units.

10. Logos

12. Marketing Plan - Product

16. Save Time : Learn from Home

17. “ Write Right”

18. Reference-to-GO

19. Reference-to-GO

21. Reference-to-GO

23. Developing an online relationship Website

26. Webpage via Click Heat

27. On & Off-Campus Visits

28. Off-Campus Visits Only

31. New Students

33. McNair Scholars

34. Black Sorority Project – film screening

35. The program, Black Sorority Project, promoted scholarly discussion among the GSU Community:

36. The program provided an opportunity for you to meet individuals/groups you might not have otherwise met:

37. If you are a faculty member, this program gave you new ideas for teaching content or research:

38. If you are a student leader, this program gave you new leadership and activity ideas for your organization:

39. You would like to see more of this kind of programming at University Library:

40. How did you learn about this program (Check all that apply):

42. Freshmen Friday

44. Freshmen Friday

46. Family Weekend

47. Finals Study Break - Chillax

48. This event [Study Break, both] offered the experience you expected:

49. The activities offered at this event were appropriate:

50. You would like to see more of this kind of programming at University Library (UL):

51. Before attending this event, did you know about the Ask a Librarian (chat) Service?

52. Before attending this event, did you know you could reserve Group Study Rooms online?

53. How did you learn about this program (Check all that apply)?

54. Finals Study Break