RSA Conference Exhibitor List 2024 - Exhibitors Data
Multichannel marketing: a model
1. Digital and Multi-
Channel Marketing:
A (very) short intro
Fabrizio Maria Pini
pini@mip.polimi.it
sabato 15 giugno 13
2. Fabrizio Maria Pini
Head of Marketing Programmes
MIP-Politecnico of Milan
(Digital marketing, Brand Management, Business Model Innovation)
Director of Master in Luxury Management
MIP-RMS Reims business school
RCS Media Group; Fiat; Mediaworld; ABB;Vodafone; Ferrari;Acer
Visiting Professor: FHV, Dornbirn, Austria; RMS, Reims, France.
Background:
Marketing Professor -University of Siena
International Marketing Professor - Catholic University of Milan
Adjunct Professor: UCCS, University of Colarado
Senior Consultant on marketing and innovation -Valeocon
(Whirlpool, Novartis, Osram, Omron,Tod’s, Piaggio)
sabato 15 giugno 13
23. 3,668,502 fans on the Official fan page
From Fan Page it is possible to
follow catwalks, share them
and invite friends to follow
the event through Twitter
sabato 15 giugno 13
24. e-commerce
From Facebook “Monogram” app
it is possible to customise
“Speedy” bag, linking to the
e-commerce site to buy it and
share the experience with friends
Facebook
sabato 15 giugno 13
25. Twitter
YouTube
Twitter,YouTube and Facebook point ot
the mobile app named “Amble” that
deals with travels and suggests to users
the nearest LV shop in all European
capitals
Twitter
Facebook
sabato 15 giugno 13
26. Official Foursquares page
For London’s new grand opening LV decided to use
Foursquares
After 3 check-ins in the store users receive the
“Vuitton Insider” badge that gives access to
particular promotions
sabato 15 giugno 13