v/Preseetha Kollamthodi

1. Using Social for Demand
Generation
Preseetha Kollamthodi
25th September 2012

2. Topics we will cover today
‣ The role and evolution of social media
‣ How you can use Social Suite to assist in your social
demand generation
‣ The impact of different social channels through your
sales funnel
‣ Practical implementation of Eloqua social tools

3. Global CMOs biggest concerns
2011 IBM CMO study (1734)

4. The Role of Social
78% of consumers trust peer recommendations more
than traditional advertisements. Source: Socialnomics
by Eric Qualmann

5. The Evolution of Social
Content Marketing Demand Generation

6. Eloqua brings Social to the funnel
Pre-Funnel
Thought
Leadership
Communities
Listening

7. Demand gen is aligning with social
“Social sign-on technology, which provides form completion using social profiles, is
being used by 21% of Best-in-Class companies compared with 7% of all others.”
Source: Aberdeen Group, December 2011

8. Twitter Search
Facebook Activity
SOCIAL SUITE
Comments
Social Reporting
Social Sign-on

9. Attracting contacts into the funnel

10. Managing your prospects

11. The Benefits of Social Sign-on
Benefits of Social Sign on
are clear:
• Increased conversion
rates
• Social data appending
• Improved data accuracy
• Improved social targeting
and segmentation

12. Social API’s provide rich append data

13. ELOQUA SOCIAL SUITE DEMONSTRATION

14. Thank You