2. A Mom Entrepreneur???
About us:
Real Moms, Real Business
A Mom Entrepreneur is an online resource and
gathering place for women who want to do it all. Be a
great mom, business owner, partner, friend, sibling,
daughter….the list can go on infinitely.
We do it because we can but it’s not easy. Connecting
with like minded women can give us the strength and
support when we most need it.
A Mom Entrepreneur is THAT place! Keeping It Real!
www.amomentrepreneur.com
3. A Mom Entrepreneur???
About me:
I’ve done many things in my lifetime from cosmetology
to real estate, from retail to academics, and being self
employed.
I haven’t always been successful but I have learned a
lot of what NOT to do.
I am passionate about controlling my own destiny and
LOVE helping others do the same.
www.amomentrepreneur.com
5. A Mom Entrepreneur???
Attracting people to your product or service
HAS to happen or you won’t have a
business.
www.amomentrepreneur.com
6. A Mom Entrepreneur???
Attracting is the most difficult part. You can
have a mediocre product and great
marketing and your product/service will sell.
If you have a great product/service and
your marketing doesn’t hit the intended
audience you won’t sell very many.
If you don’t attract you can’t engage or
covert.
www.amomentrepreneur.com
7. A Mom Entrepreneur???
But first………
Turning that passion, that idea, into a viable
business path.
www.amomentrepreneur.com
8. A Mom Entrepreneur???
Do you want o be a LifeStyle Entrepreneur?
The definition of a lifestyle entrepreneur is a
business owner who prioritizes lifestyle
benefits over profits.
www.amomentrepreneur.com
9. A Mom Entrepreneur???
You might be wondering why the title of the
slides – A Mom Entrepreneur – is followed by
question marks???
www.amomentrepreneur.com
10. A Mom Entrepreneur???
It’s because I had an epiphany a couple
weeks ago on how to consolidate all do. To
quit driving myself crazy and not being
effective and follow my true passion.
www.amomentrepreneur.com
11. A Mom Entrepreneur???
To package all I do into one thing requires
me to BRAND myself so people understand.
That leads me to the branding piece of
today because without creating a good
brand for myself I won’t be successful.
www.amomentrepreneur.com
12. A Mom Entrepreneur???
Catherine Kaputa, in her latest book
“Breakthrough Branding” says that branding
is all about building a recognizable identity,
and associating it with benefits and positive
consequences.
www.amomentrepreneur.com
13. A Mom Entrepreneur???
Ask yourself this……does your business, your
passion, have that recognizable identity?
I know mine doesn’t….yet!
www.amomentrepreneur.com
14. A Mom Entrepreneur???
If you want to take your passion and make it
a business you have to define it. That can be
a hard thing to do.
Why?
www.amomentrepreneur.com
15. A Mom Entrepreneur???
It’s not always easy to put into words your
feelings. You have to have a consistent
message and feelings can often change
day to day.
www.amomentrepreneur.com
16. A Mom Entrepreneur???
Marketing boils down to how you serve
yourself up to those around you and what
you consistently offer to them.
www.amomentrepreneur.com
17. A Mom Entrepreneur???
Without a proper definition of your personal
brand, you can’t possibly market yourself.
Part of that process is also identifying how
your brand can be unique from others in the
same space, and how to build an
experience, unlike all others around you.
www.amomentrepreneur.com
18. A Mom Entrepreneur???
Start the branding process by defining who
you want to be, who/what you want your
business to be. It's an important first step. We
can't move ahead without knowing what
we want out of life. Every brand does it, and
so should you.
www.amomentrepreneur.com
19. A Mom Entrepreneur???
In working on how to define your brand you
want to:
Think about the space your product/service
occupies.
www.amomentrepreneur.com
21. A Mom Entrepreneur???
Your brand has to have character, it has to
live with a personality.
www.amomentrepreneur.com
22. A Mom Entrepreneur???
Your brand should speak for it’s self and
always have a consistent message.
www.amomentrepreneur.com
23. A Mom Entrepreneur???
Back in the days before social media a
brand was more a static image.
Today it’s different. Your brand is not a logo.
It’s a vision.
www.amomentrepreneur.com
24. A Mom Entrepreneur???
Today it has to speak to your customer and
maybe even to you on days you are
wondering why you wanted to do this
business thing in the first place.
www.amomentrepreneur.com
25. A Mom Entrepreneur???
A brand takes who you are and what your
target audience wants and creates that
connection.
www.amomentrepreneur.com
26. A Mom Entrepreneur???
For example:
When you think Volvo, you might think
safety. When you think Nike, you might think
"Just Do It.”
www.amomentrepreneur.com
27. A Mom Entrepreneur???
The fact that you remember the brand
name and have positive associations with
that brand makes your product selection
easier and enhances the value and
satisfaction you get from the product or
service
www.amomentrepreneur.com
28. A Mom Entrepreneur???
A brand is the sum of all the characteristics
that make your offering unique:
www.amomentrepreneur.com
29. A Mom Entrepreneur???
Reputation
Customer
Service
A
Promise
Price
Feeling
Attitude
Logo
Product Line
www.amomentrepreneur.com
30. A Mom Entrepreneur???
For me consolidating all of my stuff under
one roof was about LifeStyle.
www.amomentrepreneur.com
31. The Art of Fabulous Living
I knew the feelings felt about what I did and
wanted to do and after much thinking was
able to sum it up in the statement:
The Art of Fabulous Living
www.amomentrepreneur.com
32. The Art of Fabulous Living
To me it means:
• Confidence.
• Living life on my terms.
• Handling all situations with class.
• Being knowledgeable.
• Being a support to others.
www.amomentrepreneur.com
33. The Art of Fabulous Living
That’s what I want it to mean to others and I
felt the statement:
The Art of Fabulous Living
…did that!
www.amomentrepreneur.com
34. The Art of Fabulous Living
My challenge to you this week is to define
what your business, your brand mean to you
and what’s the statement you can say to
people to covey it to them?
www.amomentrepreneur.com
35. The Art of Fabulous Living
Questions?
www.amomentrepreneur.com
36. The Art of Fabulous Living
Nov 11th Financial Fundamentals 10am-11am EST
Nov 18th Time Management 10am-11am EST
Nov. 25th Networking: Online & Face2Face 10am-11am EST
www.amomentrepreneur.com
37. Thank You!
You can reach me at laina@lainaturner.com
Twitter @laina_turner
Facebook
https://www.facebook.com/pages/AMomE
ntrepreneur/186136878119800
www.amomentrepreneur.com
38. The Art of Fabulous Living
Questions?
www.amomentrepreneur.com