GAP Final

1. Video

2. HERBAN EATERY
Achint, Eve, Shubhi, & Shreya
Look forward to a healthier tomorrow.

3. Agenda
 Our Challenge
 Accessibility
 Affordability
 Desirability
 Our Solution
 Food truck
 Marketing Campaign
 Future Plans

4. Our Challenge: Nutrition & Poverty
 Inaccessible
 Not affordable
 Low financial priority
 Not Desirable
 Effort & time in preparation

5. Our Solution
Food Truck & Marketing
Campaign

6. Our Solution
Mission Statement: Guided by the vision to provide all families
accessibility to nutrition and make it a crucial part of their lives, Herban
Eatery will deliver high-quality meals at low prices to help every
customer fulfill their nutritional needs. We seek to help our customers
not only cherish their nutrition, but also take the initiative to prioritize
their diet and learn how a better diet leads to better health, fewer
financial constraints, and a reinvigorated spirit.

7. Problems Recognized Through Research
Accessibility
Affordability
Desirability

8. Food Truck
 Increasing Popularity
 Increased Mobility
 Lower Initial Invest
 Reduced Maintenance Costs
 Smaller Menu to improve quality
 Seasonal Menus

10. Fall/Winter Menu: Appetizer
Buffalo Cauliflower Bites: Buffalo Chicken Wings:

11. Fall/Winter Menu: Side
Kale Chips: Potato Chips:

12. Fall/Winter Menu: Entree
Caprese Sandwich: Cheeseburger:

13. Marketing Campaign
 Goal: To improve ‘coolness’ of healthy foods and active lifestyles
 Tri-Fold Approach:
 Educational
 Personal Wellbeing
 Empowerment
 Similar to “Got Milk” Campaign

14. Business Viability
 Partnerships with Local farmers and business
 Brand Recognition
 Sponsorships
 Research & Development Sector
 Sliding-Scale Pricing

15. Proposed Routes

16. Future for Herban Eatery
 Expansion as Franchise
 Cooking Classes
 More routes
 More trucks
 Restaurant
 Farmer’s Alliance

17. Our Innovations
 Two Fold Approach
 Food Vendor
 Marketing Front
 Eradicates Established Stereotypes
 Long-term & Short-term Development
 Community Outreach
 Cooking Classes
 Farmer’s Alliance
 Sustainability
 Urban Gardens
 Solar Panels
 Mobility