The Woodlands Convention and Visitors Bureauhas named JMMC its new marketing agency of record. JMMC will now help TWCVB drive leisure and tourism traffic to the No 1 mater-planned community in Texas.

1. John Manlove Press Release 3/16/09 10:27 AM
Hello,
John Manlove Marketing & Communications has some good news. We are now the
marketing agency of record for The Woodlands Convention and Visitors
Bureau!
The press release below has some of the details, but this story really starts three
years ago, when we became the agency of record for The Woodlands
Development Company.
Our experience and our Creative, combined with The Woodlands’ visionary master
plan, have proven effective and award-winning. The Woodlands is the No. 1
master-planned community in Texas and has an intrinsic value rare among real
estate developments.
Now, we hope to channel that success in a slightly different way: increasing
leisure and tourist traffic in The Woodlands. We’re confident that the synergy of
handling both accounts will prove successful, not only for The Woodlands, but for
Greater Houston.
We can’t wait to show you what we’re planning. In the meantime, we hope you
remain optimistic and successful in the wake of Hurricane Ike and in the face of
recent economic challenges.
As always, thanks for your support.
For Immediate Release:
JOHN MANLOVE MARKETING
TO PROMOTE TOURISM IN THE WOODLANDS
Starting in 2009, The Woodlands CVB entrusts marketing to JMMC
October 6, 2008 – The Woodlands Convention and Visitors Bureau (TWCVB) has
named John Manlove Marketing & Communications (JMMC) its new marketing
agency of record. JMMC will now help TWCVB drive leisure and tourism traffic to
the No. 1 master-planned community in Texas.
After an RFP process that began in late May, TWCVB’s marketing committee
unanimously chose JMMC based on its creative and media capabilities, as well as
specific marketing tactics and ads developed as part of the RFP. The decision to
use JMMC has been approved by the board of directors for TWCVB.
“We had
more
agencies
participate in
the RFP than
ever before,
and our four
finalists
were all very
good,” said
Nick Wolda,
president of
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2. John Manlove Press Release 3/16/09 10:27 AM
TWCVB. “But
the John
Manlove
Marketing
staff still
emerged as a unanimous winner. They showed creative talent, marketing
experience, strategic thinking and just plain effort — they left an impression.
We’re very excited to start working with them.”
“We couldn’t be more excited,” said Gina Manlove, vice president of JMMC. “As a
destination, there is a lot to work with — our creative staff had a great time
developing ads for all media. This is a dream account for us.”
The Woodlands has more than 5 million square feet of retail space and more than
1,400 hotel rooms. (For comparison, Houston’s Uptown District, including all of
the Galleria, has about 5 million square feet of shopping and dining.) The
Woodlands also benefits from the “green” vision behind its original master plan.
Visitors can access 110 different outdoor parks and 162 miles of biking and
walking trails.
On average, 78 percent of shoppers at The Woodlands Mall and Market Street
come from outside the area. Altogether, tourism is a $1.7 billion business in The
Woodlands. (Both statistics come from a 2008 study by The Perryman Group.)
John Manlove Marketing & Communications is a full-service marketing agency and
has served the Greater Houston area for more than 40 years. In the last two
years alone, the American Advertising Federation Houston has recognized JMMC
with 36 “Addy” awards for marketing excellence. The Texas Public Relations
Association also awarded JMMC with a 2008 Silver Spur for marketing.
For more information, contact
Gina Manlove
(281) 487-6767
gmanlove@johnmanlove.com
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