The document is a media evaluation of a student's AS Level music magazine project. It summarizes the key points: 1) The student modeled their magazine after Q Magazine and other music publications like NME, challenging some conventions. Diagrams compare their magazine to style models. 2) The target audience is described as young adults aged 16-25, representing all ethnicities, sexual orientations, classes, and genders. 3) The magazine would be best distributed by Seymour, the largest UK magazine distributor, or IPC Media, in order to reach a mass, national and global audience. 4) The student learned important skills using technologies like Photoshop, InDesign, and photography that

1. Media Evaluation
AS Level Music Magazine
By Lloyd McCall

2. Question 1
In what ways does your media product use,
develop or challenge forms and conventions of
real media products?
• My main style model was Q but I also looked at NME and
Tilllate magazines for inspiration.
• I have tried to stick to most of their codes and conventions.
• However I have challenged a few of them.
The next three slides are labelled diagrams of my magazine
compared to my main style models magazines, showing what
conventions I have broken and which ones I have used....

3. Question 1
Front Cover

4. Question 1
Contents Page

5. Question 1
Double Page Spread

6. Question 2
How does your media product
represent particular social groups?
I thought carefully about which social groups would be
represented through my magazine and have come to these
conclusions....
• Age – 16/25 (young adults)
• Ethnic minority groups- my magazine is aimed at anyone, no
matter what ethnicity and culture.
• Sexuality- for all sexual orientations
• Class and status- the music in my magazine is all current and
the language plain and simple so that all classes can
understand it. However there is some bad language featured
in the magazine meaning that upper classes might be put off
buying it.
• Gender- Unisex

7. Question 3
What kind of media institution might
distribute your media product and why?
Because my music magazine focuses on current music in the
charts I want it to be distributed on a mass scale, therefore I
am looking for a distributer that has a good representation
and will be able to make my magazine a national and
possibly global success.
I have researched two different distributors and will be picking
one that will be most suited for distributing my magazine.

8. • Seymour distributes Q magazine.
• It is the largest distributor of UK magazines internationally,
exporting to 90 countries.
• 13% share of the total magazine market.
• Very good representation internationally.
• Use brand new technologies to distribute the magazine
quickly and more efficiently.
• Seymour is owned by Bauer, which also distributes Mojo and
Kerrang.

9. • Distributes for 60 iconic brands including NME.
• Engages with 26million adults in the UK, almost two
thirds of UK women and 40% of UK men.
• IPC media is a Time Warner Company.
• One of the first magazine distributors in the UK.

10. And I’ve picked.......

11. Question 4
Who would be the audience for your
media product?
The audience for my magazine will be trendy young people
between the ages of 15-25 who not only like music but like
finding about their favourite artists life and habits. The
attractive models and artists featured in the magazine will
draw this type of audience in and the simple yet fun
language will also help this too.

12. Question 5
How did you attract/address your
audience?
I addressed my target audience by questioning them about
what they would like on a music magazine and if mine
achieved that. Here are the results......

13. What Is Your Overall
Message?
A Music Magazine For
Teens Who Want To Have
Fun!

14. Question 6
What have you learnt about
technologies from the process of
constructing this product?
Since the beginning of my course I have developed my
understanding of the technologies used to make a music
magazine. I have become more confident when using
Photoshop or InDesign and I’m able to take a good quality
photo.
Being able to use these technologies to the best of my
advantage has made the process of making the magaine
much easier!

15. Question 6
Camera Work
Photography
• I am able to adjust the shutter speed without any issues,
when I first started taking photos I struggled with getting
the right shutter speed.
• I can adjust the focus to make for a better quality shot.
Framing
• I can now use the rule of thirds to help with positioning of a
shot.
• I now know that when taking a photo make sure it is on a
plain background so that when it comes to editing the photo
it will be much easier to cut the person out.

16. Question 6
Lighting
• I struggled right up to the preliminary task with effectively
using light and not using it.
• Due to much practice I now no how to balance light when
taking a photo.
• I know not to make shadows and to make sure that the photo
is bright, but not so bright that it becomes less visible.

17. Question 6
Photoshop
Here is a diagram showing what tools I used
the most and how to use them.

18. Question 6
Blogging and PowerPoint
Creating Blog
Creating blogger was very simple and easy and as soon as i got
it I started blogging. I have been very good at keeping up to
date with the blog and have had no problems with it. Put link
for blog HERE http://lloydmccall1715.blogspot.co.uk/
Using PowerPoint
The reason I did a PowerPoint presentation is because I have
used PowerPoint many times so I know how to work it. It is
also a very easy way to show the progress i have made
throughout the year.

19. Question 7
Looking back at your preliminary task,
what do you feel you have learnt in the
progression from it to the full product?
I have learnt many things since doing the preliminary
task. Not just the use of the technologies but the
research of the magazines and the importance of
target audiences etc.
The next slide is a comparison diagram of my school
magazine (preliminary task) and my final piece (music
magazine)

20. Question 7
Comparison of preliminary task and
final piece.

21. Thanks For Listening