My 2011 GlueCon Presentation - focus on how to think about building connected apps that leverage network and cloud

1. Flipping the Bird(s) on
the Traditional Data
Model
Laura Merling
Senior Vice President | Alcatel-Lucent
Application Enablement Platform & Strategy

2. Donʼt Call Me, I Wonʼt Call You"

6. Which brings us to...

10. NBC Sunday Night Football
Social Games (ipad and iphone)
=
+
19m users x 22 min/day
ABC Dancing w the Stars
“Our entire business will be
run on wireless and wifi
networks in the next 3 years”

11. LTE
LTE, short for Long Term Evolution, is considered by many to be the obvious successor to the current
generation of UMTS 3G technology, which is based upon WCDMA, HSDPA, HSUPA, and HSPA.

12. Why it matters to the 500 of you in the audience this morning
OPPORTUNITY
! Streaming
• Business Model Changes
! Immersive
• New markets
! Differentiated Experience

13. 1
3
It’s bigger than an addiction to a game.
“Why will mobile carriers be willing to eat
“...a data-free version those bandwidth costs and offer an app like
that for free? Rovio hopes they will do so in
of Angry Birds.”
exchange for a cut of revenues...
2
“The 80 million
views of video
trailers l could be
served up from the
app itself, instead
of from YouTube.”

14. Smart app developers realize
their greatest enemy could be
their greatest friend.
-Tsung Tzu’s not nearly as famous brother

15. THANK
YOU
@magicmerl