The document discusses basic web and social media metrics for non-eCommerce sites. It provides an overview of common metrics used to measure website traffic and engagement across platforms like visitors, pageviews, referrers, search terms, and social media metrics. It also discusses using Google Analytics to measure metrics, analyze traffic trends, and improve site performance.
Basic Web + Social Media Metrics: Non eCommerce Sites
1. Basic Web + Social Media Metrics: Non-eCommerce Sites Laura Lee S. Dooley Online Engagement Strategist World Resources Institute ( www.wri.org ) twitter.com/lauraleedooley [email_address]
3. Goal of WRI online communications Satisfaction in Engagement Ambassador/Evangelist Ownership and Support Word of Mouth Repeat Customers Relationship
35. Help Resources Settings Report Navigation Export Options & Email Setup Help Center Calendar/Date Slider Customizable graph: by time and up to 2 metrics Advanced Segments Site Usage Statistics