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Ford Motors
The Model ‘T’ Ford ,[object Object],[object Object]
The Model ‘T’ Ford ,[object Object],[object Object],[object Object]
Mass Production ,[object Object],[object Object]
Mass Production ,[object Object]
Key Quote – Henry Ford How would this have helped to cut production costs? ‘ A customer can have any colour he likes for his car so long as it's black’
Assembly Lines ‘…  each man and each machine do only one thing ... the thing is to keep everything in motion and take the work to the man not the man to the work’   Henry Ford 1925
Car Industry  Mass productions  &  Standardisation  lead to increased car sales . More  Standardised  parts are needed More jobs are created in other industries. Steel Glass Rubber Leather More people with jobs means that they can afford to buy a car! Jobs in Diners, Motels & Gas Stations. More Oil is used. More roads are built. The Cycle of Prosperity!
Car Production & Cycle of Prosperity ,[object Object],[object Object],[object Object]
Aerial view of the Rouge plant in 1930 ,[object Object]
ford objectives ,[object Object],[object Object],[object Object],[object Object],“ Ford Motor Company describes itself as a company that is “passionately committed to providing personal mobility for people around the world….We anticipate consumer need and deliver outstanding produces and services that improve people’s lives.” ."  Mission Statement:
Identified Problem ,[object Object]
The Economic Situation ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],The  Competitive Situation
Competitive Situation   How Does GM compete? 2008 Sales  Revenue Employees At 2008 Year-end $182  Billion   $230  Billion $177  Billion $172  Billion 266,000 316,000  274,999  245,000
The Competitive Situation   2006 GCC Market Share
S.W.O.T. analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
President and MD, India Head, Asia Pacific Region  They have a matrix organizational structure
Corporate Social Responsibility ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Governance at Ford ,[object Object],[object Object],[object Object]
Corporate Governance( contd..) ,[object Object],[object Object]
Organization’s Mission Statement Provides a framework or context within which strategies are formulated, including Mission –  The reason for existence – what an organization does Vision –   A statement of some desired  future  state Values – A statement of key values that an organization is committed to  Major Goals – The  measurable  desired future state that an organization attempts to
The Mission ,[object Object]
The Vision ,[object Object]
Values ,[object Object]
The all-new Ford Edge
Target Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Appealing Style ,[object Object],[object Object],[object Object],Appealing styles focus on the organic, the simple and the unique.
Ford’s Strategy for Target Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Job openings ,[object Object]
Work environment ,[object Object]
Company culture ,[object Object]
Career programs ,[object Object]
Hiring process ,[object Object]
Ford Motor company  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Smiles &Tears ,[object Object],[object Object],[object Object]
Problems in U.S.A. ,[object Object],[object Object],[object Object]
Strategy? ,[object Object],[object Object],[object Object]
For U.S ,[object Object],[object Object]
Region wise distribution
“ World Cars”  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy at work ,[object Object],[object Object],[object Object]
Relative status
Market Shares
Competitive strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy at work ,[object Object],[object Object],[object Object],[object Object]
Region wise profit ,[object Object],[object Object],[object Object]
Aggressive fight back! ,[object Object],[object Object],[object Object]
Sales volume
International strategy ,[object Object],[object Object],[object Object],[object Object]
Strategic academic alliance ,[object Object]
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Future expectations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you?

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Ford 5

  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Key Quote – Henry Ford How would this have helped to cut production costs? ‘ A customer can have any colour he likes for his car so long as it's black’
  • 7. Assembly Lines ‘… each man and each machine do only one thing ... the thing is to keep everything in motion and take the work to the man not the man to the work’ Henry Ford 1925
  • 8. Car Industry Mass productions & Standardisation lead to increased car sales . More Standardised parts are needed More jobs are created in other industries. Steel Glass Rubber Leather More people with jobs means that they can afford to buy a car! Jobs in Diners, Motels & Gas Stations. More Oil is used. More roads are built. The Cycle of Prosperity!
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Competitive Situation How Does GM compete? 2008 Sales Revenue Employees At 2008 Year-end $182 Billion $230 Billion $177 Billion $172 Billion 266,000 316,000 274,999 245,000
  • 16. The Competitive Situation 2006 GCC Market Share
  • 17.
  • 18. President and MD, India Head, Asia Pacific Region They have a matrix organizational structure
  • 19.
  • 20.
  • 21.
  • 22. Organization’s Mission Statement Provides a framework or context within which strategies are formulated, including Mission – The reason for existence – what an organization does Vision – A statement of some desired future state Values – A statement of key values that an organization is committed to Major Goals – The measurable desired future state that an organization attempts to
  • 23.
  • 24.
  • 25.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 41.
  • 42.
  • 45.
  • 46.
  • 47.
  • 48.
  • 50.
  • 51.
  • 52.
  • 53.

Notas do Editor

  1. This presentation has been designed for the GCSE course on the American Boom. Opportunities exist for revision, literacy and modelling. Impress the pants of an Ofsted inspector (someone who can’t teach) if you got the students to grade their own work using the mark scheme, Remember press ‘P’ if you wish to return or undo the last action.