1. Online & New Media
SNC-MKTG350
October 30, 2013

2. Tonight’s Agenda: Online Demos
• Demographics online
– Men
– Women
– Other people
• Blog Post Reviews:
– What are women doing online? (Megan)
– What are men doing online? (Holly)
– Building a site for your multiple audiences: 7 guidelines for
identifying audience segments (Courtney)
– Goal setting is Success Setting for your online marketing efforts. 7
things to know about Google Analytics Goals. (Alden)

3. Correction!
• Your presentations and digital
marketing plans are due to present
in class on Thursday December 12th
at 6:30
• Presentations will be 5 minutes
only
• Give me your slides in advance via
the blog.

4. Assumptions about online users?
1.
2.
3.
4.
5.

5. Internet, % of Country Population
Source: International Telecommunications Union.[5]

6. Internet, by Actual Users

7. As of May 2013, 15% of American
adults ages 18 and older do not
use the internet or email.
•
•
•
•
34%: not relevant
32%: not easy to use
19%: too expensive
7%: not physically connected

8. As of May 2013, 15% of American
adults ages 18 and older do not
use the internet or email.
44% of Americans ages 65 and older do not use
the internet, and these older Americans make
up almost half (49%) of non-internet users
overall.

9. Men, Women online ~equally

10. Online by Age

11. Online by Education

12. Online by Income

13. Online by Race

14. Online by Urbanity

15. Profile of Online Users
•
•
•
•
•
•
•
~ Most Americans
= Men and Women
Tend to younger
Tend to be better educated
Tend to be wealthier
Tend to be less Hispanic
Tend to live in more dense areas

16. What does that mean for you?
• Apply to the careers you’re
looking at?
• Apply to your companies?
• Change your assumptions?

17. Social Media Users
• 20% online adults use LinkedIn
• 16% online adults use Twitter

18. Social
Media
Usage
by Age

19. All Facebook, but not all the time
•
•
•
•
61% have taken a break
20% of non-users have used it in the past
8% of non-users are interested
28% of users say it’s become LESS important
in the last year

21. What do you do online?
1.
2.
3.
4.
5.
6.

22. Top Online
Activities
1.
2.
3.
4.
5.
Searches
Send email
Directions
Weather
Purchase info

23. What Women Want…
•
•
•
•
•
To get/stay networked
To express themselves (think Pinterest)
Define who can be trusted
Information
Time savings

24. What Men Want…
•
•
•
•
Information
To get networked
Express themselves
Get stuff done

25. Blog Topics:
• Blog criteria:
 300-500 words
 Has 1-4 images
Has links to other articles
Takes a position/opinion
Tagged the post with relevant categories
Used a systematic research process?
What did you learn?

26. Next session:
• Quiz on Monday
• Discussion:
– Engagement
• Behavior and engagement
• How location, timing and relevance impact
engagement