I gave this presentation with the aim of using what I've learned from my experiences as a TV presenter and producer to help people get their voices heard, whatever their walks of life. _____ During the talk, some of the techniques in telling a story for television were re-purposed for use in real-world situations. _____ I used an example of one of my most recent features for BBC News as a way to illustrate the core elements of presenting ideas in an easily accessible manner. _____ It was incredibly satisfying to have people come up to me after the speech and tell me that they were inspired to pitch something at work, or try again with an idea they had faith in but didn't quite manage to convey it the first time they presented it.

1. London Girl Geek Dinners 6th Anniversary, August
30th 2011
Presenting Ideas Persuasively
or
Giving your best ideas the right audience
@LJRich
Perfect Pitch Productions Ltd - www.perfect440.com
TV Production / Media training / Music consultancy

2. Idea - What's the headline?
'Presenting Ideas Persuasively', LJRich, 2011 twitter.com/ljrich

3. The Pitch - Influence an Influencer
'Presenting Ideas Persuasively', LJRich, 2011 twitter.com/ljrich

4. Structure - Prepare your story
'Presenting Ideas Persuasively', LJRich, 2011 twitter.com/ljrich

5. Interest - Know your audience
'Presenting Ideas Persuasively', LJRich, 2011 twitter.com/ljrich

6. Connection - bring your audience with
'Presenting Ideas Persuasively', LJRich, 2011 twitter.com/ljrich

7. IDEA
Have a headline in your head
Know your audience
'Presenting Ideas Persuasively', LJRich, 2011 twitter.com/ljrich

8. STRUCTURE
Prepare as much as you can
Work out a way through your story
Oh, and remember your point.
'Presenting Ideas Persuasively', LJRich, 2011 twitter.com/ljrich

9. INTEREST
Be interested, not interesting
Your audience should "sit forward"
'Presenting Ideas Persuasively', LJRich, 2011 twitter.com/ljrich

10. CONNECTION
don't get in the way of the story
'Presenting Ideas Persuasively', LJRich, 2011 twitter.com/ljrich

11. Assume your audience is interested in
what you have to say.
For your idea to be valued - be perceived
as valuable
'Presenting Ideas Persuasively', LJRich, 2011 twitter.com/ljrich

12. So...
● Have belief in your idea
● Have a persuasive headline
● Have a structure in mind
● Connect with your audience
● If you leave the audience feeling like
they've learned something,
you've succeeded
'Presenting Ideas Persuasively', LJRich, 2011 twitter.com/ljrich

13. @LJRich
Media Training
Event Hosting and Speaking
www.perfect440.com
'Presenting Ideas Persuasively', LJRich, 2011 twitter.com/ljrich