Participants in this workshop will be introduced to three social media platforms – LinkedIn, Twitter and Facebook. In the 2 hour hands-on training session designed for novice users, attendees will learn how social media can improve communication, help build and strengthen relationships and increase engagement with their audience. Students will learn how to choose channels and HOW each platform may be used to integrate and share content. They will also practice as follows: LinkedIn: Participants will learn how to complete their profile using relevant keywords, titles and skills. They will learn how to post a status, include links to documents or URLs and share with other platforms and how to keep in front of their connections through periodic profile updates and status posts. They will build connections with each other and be able to organize contacts by applying tags. Attendees will pick two relevant groups (thought leaders in their area) to follow. Twitter: Participants will learn how to tweet content in 140 characters or less, use URL shorteners like bt.ly, and attach photos. They will develop followers by adding each other and tweeting, retweeting and favoriting a message. They will learn how to group messages by using #hashtags and add followers to lists. Facebook: Participants will learn how to establish levels of privacy for their individual profiles, how to add a cover images and find “friends”. If attendees will be establishing a group or organization page, they will learn how to post, share and mention content, upload images, link to URLS and monitor insights.

1. Social Media For
Educators
NACCE HP Life Ambassadors
Aug. 15, 2013
Presented by: Liz Provo, Mass Marketing Resources
Personal, Professional and Classroom
Considerations

2. Welcome NACCE
HP Life Ambassadors
Presenter Info:
Liz Provo – 413-539-7950,
liz@massmarketingresources.com
Website: http://www.massmarketingresources.com
Facebook:
http://www.facebook.com/massmarketing1
Twitter: http:/www.twitter.com/massmarketing
LinkedIn:
www.linkedin.com/in/massmarketingresources/
YouTube:
http://www.youtube.com/user/massmarketing1
Pinterest: http://pinterest.com/lprovo/
• Twitter/Facebook Hashtag: #NACCE13
• Cell phones on silent please, feel free to tweet!

3. Getting Acquainted/Agenda
• Workshop agenda
1. Introductions
2. Overview of social media
3. Current research
4. Break
5. Facebook: personal, professional, classroom
6. LinkedIn: professional
7. Twitter: professional
8. Q & A

4. OVERVIEW

5. Technology is opening doors

6. International Reach
What is said here today can travel around the world in a second!

7. Social Media – Real time, user
generated content
Stories that broke on Twitter first: Miracle on the Hudson, Boston
Marathon bombing, Osama bin Laden’s death (5000 tweets- 2 hrs.
– before sources confirmed), Asiana flight 214 crash (Twitter had 1st
photos, user generated), Whitney Houston’s death

8. Small Business Can CompeteWith
Big Business

9. Social Media is “flipping”
traditional marketing/sales
Today’s entrepreneur will learn the power of relationships!

10. Our learning environment is
changing, too
Linear learning enhanced by
global learning -- networks,
relationships, connecting the
dots, “big picture”.

11. Traditional education model
Deliver information
Conformity matters

12. Flipping the classroom
Like flipping the marketing/sales model!

13. Collaborative learning
- customized, personalized

14. Long distance learning
FREE classes by major universities

15. Building Community
– sharing, engagement
Forming relationships and connecting!

16. Today’s Tech Tools
- for educators, too
Self-Publish, eBooks, etc.

17. Show expertise

18. Collaborate with colleagues

19. Increase productivity

20. SOCIAL MEDIA IN EDUCATION
- THE RESEARCH

21. Studies show
“Some 78% of the 2,462 advanced placement (AP) and
National Writing Project (NWP) teachers surveyed by the
Pew Research Center’s Internet & American Life Project say
digital tools such as the internet, social media, and cell
phones “encourage student creativity and personal
expression.”
In addition: 96% agree digital technologies “allow students
to share their work with a wider and more varied
audience” 79% agree that these tools “encourage greater
collaboration among students”
(Source: Pew Survey “Internet and American Life, 2012)

22. Pearson Survey - 2012

27. 15 MINUTE BREAK

28. PRACTICAL WAYS FOR EDUCATORS TO
USE FACEBOOK, LINKEDIN & TWITTER
Personal, Professional and in the Classroom

30. Facebook – personal use
• To use, not to use?
• 55+ fastest growing
demographic
• Settings may change
with new releases
• Roll outs are gradual
• Casual, personal
interests primarily

31. Facebook – Personal Privacy
Click on gear
Click on Account
Settings
Share
everything
publicly
Share with
friends or
friends of
friends
Share only with
friends
Customize post
settings

32. Review All Account Settings

33. Who can see your stuff???

34. Controlling Timeline & Tagging

35. Recommended Privacy
Settings
• “Friends only” can see
posts
• Review posts & tags-
”ON”
• Anyone can follow you
(RSS) public posts
• Everyone can contact
you
• Everyone can look you
up

36. Facebook Pages For
Professionals and Business
• Public – anyone can view!
• SHARE articles (your own and
others)
• MENTION others, ie.@ Mass
Marketing Resources
• Link to apps (Twitter)
• Students and others can “like” the
page without “friending”
• Make sure students can get ALL
notifications (hover over the “like”
button, check Get Notifications,
Click Settings, check All Updates
NOTE: Personal pages should
not promote business interests
– against FB rules

37. Setting Up Your Page
• Log into your personal account
• https://www.facebook.com/pages/create.php

38. Select a Category & Name

39. Complete Setup
• Add Professional head shot
• (Different than personal page profile)
• Upload Cover Photo
• (20% text only), can change periodically
• Complete About Section
• Add your professional website page, if
exists
• Add contact information
• Skip FB Invite Contacts – invite separately
• Review Settings
• Turn Reply on
• Do NOT add Tweet Feed to page – too
much. Feed Facebook posts to Twitter
https://www.facebook.com/twitter/

40. Manage Your Page
Click on gear – manage personal profile or business page easily.
Check notifications on both personal profile and page - in red.

41. Facebook in the classroom
• Give students Professional
page address, have them
click to “like” page.
• They will also need to
hover over the “like”
button, check Get
Notifications, Show in
Newsfeed (default), click
on Settings, check ALL
Updates
• Mandatory, or optional? Or , . . . .

42. Create a Facebook Group
• Check if your school
uses groups
https://www.facebook.com/abou
t/groups/schools
• Go to your school's main group
• Click the + Create Group button
• Make sure your school is
selected in the Create Group
within menu
• Enter your group name, add
members and select the privacy
setting for your group
• Click the Create button

43. What kind of group to create?
• Open: Anyone can see an open group, and who's in it.
Members of the school community can also see or post
updates, photos, files and events shared within the group.
• Closed: Anyone can see a closed group, and who's in it. Only
members of a closed group can see or post updates, photos,
events and files.
• Secret: Only members of a secret group can see the group,
who’s in it and what members post and share.
NOTE: You can set up a group outside a school main group, BUT,
you can only invite people you’re FRIENDS with. Not a good
idea.

45. LinkedIn – For Professionals
• Complete profile
• Professional head shot only, no
candids
• Good title or can be descriptive
(what you do vs. job title)
• Include Twitter, websites in
Contact Info.
• Summary – write in 1st person,
include keywords in paragraph
(add video, image, document or
presentation in this section)
• Add sections: Professional
Organizations, Volunteer Work,
Honors/Awards, Projects, Skills,
Groups, etc.

46. Connect, Organize and Grow
NOTE: Delete Default Tags, make your own.
You can add tags within a contact too

47. Message groups
When you identify your contacts by groups, it helps you connect, collaborate
and be seen more regularly.

48. Grow your contacts
• Add secret contact
information to all
your contacts
• Mini CRM system
• Some features
available on Premium
Plan only

49. Your Professional Self
• Post, share, publish,
comment on statuses
• Join professional
groups and
participate
• Follow thought
leaders in your field
http://www.linkedin.com/today/po
sts?trk=tod3-top-nav-filter

50. LinkedIn in the classroom
• Be a resource for your
students
• Encourage students to
connect with you (after
the course is over?)
• Help them connect with
potential employers
• Introduce them to
groups
LinkedIn Maps: The value of our
connections

52. Twitter For Educators
• Micro blog – 140
characters max
• Twitter handle =
@massmarketing
• No eggheads – head
shot please
• Complete your
profile
• Personal (protected
tweets) vs. public

53. Getting Started with Twitter
• Before you “Tweet”,
LISTEN
• Start following your
interests:
• Your school’s twitter
• News sources
• Professional sources
• Your subject sources
• Use Twitter suggestions
• Check “following” of
those you follow

54. Tweeting Tips
• 140 characters is short!
• Put your most important
information first
• Use URL shortners: bit.ly, tinyurl –
trackable
• Connect Facebook to Twitter
https://www.facebook.com/twitter/
• Retweet others (RT), Favorite Tweets
and Reply to Tweets
• When someone begins to follow
you, thank them
• If someone Direct Messages you
(DM), answer back with a DM
• Add video with Vine (6
sec. loop)
• Add images to tweets
• Link to articles, blog,
etc.

55. Tweeting
Professionally/Classroom
• Public tweets
followed by
anyone
• Use Hashtags for
classes,
conferences
• Hashtag group
conversations,
introduce
followers to each
other

56. OTHER PLATFORMS
Social media’s changing face

57. Don’t overlook these!
• Google+
• SEO is huge – Google owns it, duh
• Google Authorship
https://plus.google.com/authorship
• Followers are very professional – worldwide, very
different than Facebook
• Google circles (like tagging connections in LinkedIn)
• Google Hangout – Skype on steroids (up to 10 in a
hangout, video conferencing)
• YouTube
• 2nd biggest search engine – Google is #1. Google
owns YouTube
• Set up channel
http://www.youtube.com/education?category=Unive
rsity

58. In Closing
• Note: Images appearing in this presentation are 1) my own, or
2) used under the Creative Commons licensing from
Wikimedia and Flickr.
• References/Helpful follow-up:
• Pearson Survey:
http://www.pearsonlearningsolutions.com/assets/downloads/pd
fs/pearson-social-media-survey-2012-bw.pdf
• Facebook for Education: https://www.facebook.com/education
• Twitter in Higher Ed: www.twitter.com/higheredu.
• Raul Pacheco-Vega, PhD “Best Practices using Twitter and
Facebook in teaching & higher education.”
http://www.raulpacheco.org/2011/09/best-practices-using-
twitter-and-facebook-in-teaching-higher-education/

59. • Meet Your Students Where They Are: Social
Mediahttp://www.nea.org/assets/docs/HE/1109Advocate_pg
06-09.pdf
• Facebook in the classroom (video)
http://www.nea.org/assets/docs/HE/1109Advocate_pg06-
09.pdf
• #EdChat
http://www.facebook.com/EdchatPLN
• Facebook page on technology in education
https://www.facebook.com/EmergingEdTech
• Facebook groups for schools:
https://www.facebook.com/about/groups/schools
• Using LinkedIn for higher ed (wonderful video!) 53 min.
http://www.edsocialmedia.com/2012/05/john-hill-inversity-a-
higher-education-view-of-linkedin/
• LinkedIn Maps: http://inmaps.linkedinlabs.com/network