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Richard Dyer provides a useful framework to
help us analyse representation….
Dyer’s Typography (1985)
What is represented?
How is this representative of social
Who is responsible for the
What does the audience make of it?
1. What is represented?
What information, through the use of media
language, does the text give you
about characters, subject matter or place?
Consider your character(s):
Physical Ability / Disability?
Role in film?
Consider how you have
suggested this to the
audience through the use of:
Give specific examples from
your teaser trailer.
2. How is this representative of
What does the text suggest is typical? Consider what
it says about particular social groups.
If stereotypes are used, why are they
Are they conventional for the genre?
What ideologies do the
You could bring in theory
here as part of your
i.e. for gender you could
The Bechdel Test
Berger - ‘Men act, women
Mulvey - ‘The Male Gaze’
3. Who is responsible for the
Consider the filmmakers and the institutions responsible for
What agenda do the producers have? Why would they want to
represent things in a certain way? - think about:
When analysing your own work, don't just think you are the producers,
think about who you have suggested are the producers of your
text? Independent producer/distributor or major studio?
4. What does the audience
make of it?
Taking all of the above into account what might the
audience response be?
As we know not everyone will respond to the text in
the same way so there is not one answer to this!
Consider different audiences.
It is useful to look at the concept of audience to help
address question 4. See Audience resources.