1. Elizabeth Kleinfeld
Writing Center Director
Metro State

2.  Communicate internally with staff
 Market to students
 Educate faculty
 Conduct research
 Train tutors

3.  Communicate internally –
memos, emails
 Market to students –
flyers, bookmarks, emails
 Educate faculty –
flyers, memos, emails
 Conduct research – paper surveys
 Train tutors – meetings

4.  Expensive
 Environmentally irresponsible
 Wasteful
 Effective????

5.  Inexpensive or free
 Environmentally responsible
 No waste
 Effective????

6. One blog with four purposes:

 Communicate internally
 Market to students
 Educate faculty
 Train tutors
Problems:

 Too many purposes and audiences
 Too reliant on pull rather than push

7. Communicate internally – wiki

Market to students – facebook, twitter

Educate faculty – audio essay

Conduct research – audio, video

Train tutors – audio, video

**just started using delicious for all of the
above

9.  Create and maintain a social
network
 Increase visibility virally
 Exploit passive endorsement
 More push than pull

10. GROUP PAGE

11. Groups

 Horizontal communication: builds community
within already existing population
Pages

 Vertical communication: promotes exposure to
many people through viral visibility
▪ Activity shows up in the newsfeed (passive endorsement)
▪ Captured in google searches
▪ Allows for more customization

18.  Use
images, names, taglines, etc.
consistently
 Cross reference
 Create new content regularly
 Be playful

19.  Elizabeth Kleinfeld
 ekleinfe@mscd.edu
 Slides will be uploaded to my blog:
http://revisionspiral.blog-city.com