Goody PR wants to magnify your GOOD thru Marketing, PR, Social Media, Cause Marketing and Goody Awards for social good services. This deck provides a summary with case studies. If you want to set up a call with us, email INFO at GOODYPR dot COM. http://goodypr.com

1. Goody PR… Services
Let us Magnify Your Good & Break thru the Noise!
October 2014
1

2. 5 Goody PR… Services
Let us Magnify Your GOOD:
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
2
We incorporated a Golden Goody
Award (aka Oscar for social good)
into a Comedy Gives Back
Campaign that contributed to over
100 million impressions.
1. Marketing Services
2. Public Relations Services
3. Social Media Marketing
4. Cause Marketing Services
5. Goody Awards Services

3. 1. Marketing = Story
Everything starts with building a story!
Let’s enhance your brand’s story so it
connects with your core audience.
We’ll help you add magic that magnifies
your GOOD!
We did the launch PR for tech startup Jukin Media, and their
CEO/Founder Jonathan Skogmo was just honored in the
Top Social 25 in Los Angeles for “outstanding individuals,
companies & brands influencing the future of social media.”
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
3

4. 2. Noise Break PR
Break thru the noise with a
compelling & relevant story.
Press releases, pitches & book
interviews for Print, Radio, & TV.
Community Outreach to Key
Influencers, Bloggers & Celebrities.
Goody Awards integration can
increase engagement.
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
4
Example of TV Interview for client
booked tied to cause marketing &
the holidays.

5. 3. Social Media Engagement
Your Brand + PR + Social should sync
Let’s increase your social media
impact thru:
Social Media Strategy
Social Media Training
Compelling Content
Measurement and ROI
Monitor and Optimize
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
5
It was great to bring Liz back for a
second social media training workshop
at The Recording Academy for local
members and clients of MusiCares. ~
Brett Bryngelson @GRAMMYs
MusiCares

6. Custom Campaigns for Brands
Comedy Gives Back
1 Year Cause Marketing Strategy & Campaign for
“Comedy Gives Back” supporting “Malaria No More”
3 promo events, press releases, social media,
photography, and earned media.
Promoted 24 hr of Comedy online & 5 live shows.
Gave 85 top comedian volunteers Hero Goody Tags.
Golden Goody Award (aka Oscar for social good)
presented to Budd Friedman, Improv Founder.
Contributed to 100 million impressions in 2 weeks.
Resulted in winning IAWTV Best Live Event Award.
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• Top Comedians received
Hero Goody Award Tags
• Ben Gleib (Chelsea Lately)
• Michael Yo (OMG! Insider)
• Iliza Schelsinger (NBC
Last Comic Standing)
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)

7. 4. Cause Marketing
Supporting a cause can build an even more
powerful story.
Let us build a Cause Marketing Campaign.
Integrated marketing campaigns around your
social good initiatives and events.
Adding Goody Awards can increase your
online/offline engagement.
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
7
We developed a #WorldCup4Good
Campaign for love.futbol, who
builds soccer fields for kids in need.

8. Case Study: Girl Empowerment
Supported Documentary Release & Education Fund
2 Month Campaign supporting “Girl Rising”
3 promo events, press releases, social
media, video, and earned media.
“Girl Rising” screening and filmmakers
panel sponsored by USC Annenberg.
Golden Goody Award for Erica Greve
Unlikely Heroes Founder.
Produced 10 videos starring Jane Fonda,
John Legend, etc. with 25k+ views.
Contributed to film’s success & global CNN
broadcast about power of girls education.
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
8

9. 5. Goody Awards Services
Goody Awards can increase engagement
Free Awards online thru Twitter hashtags
& voting
Paid Options to increase engagement:
Goody Awards Products
Custom Awards for brands online
Custom Awards for brands offline
Volunteer Recognition Packages
Custom Cause Marketing Campaigns
9
Tweet 5 online awards, i.e. #HeroGoody
Golden Goody Award
(aka Oscar for social good)
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)

10. 10
!
GOODY PR…
SERVICES
SUMMARY
FREE PACKAGES CUSTOM
MARKETING 30 Minute Consultation Key Selling Points Kit Digital
Mktg. Campaign
Blog Tips Cause
Mktg. Kit
Cause
Mktg. Campaign
PUBLIC RELATIONS 30 Minute Consultation PR Planning Kit PR Strategy
Blog Tips Media Training Kit Media Training
Press Release Examples Press Releases 3-month PR Campaign
SOCIAL MEDIA 30 Minute Consultation Digital Strategy Kit Social Media Strategy
Blog Tips Social Media Training Social Media Training
#GoodyAwards Custom Goody Awards Social Media Campaign

11. About & Contact
CEO/Founder Liz H Kelly has built advertising
campaigns and recognition programs for Fox
Interactive Media/MySpace, Paramount Pictures, and
the first Sprint PCS for clients such as Toyota,
University of Phoenix and Vo5. She is also the
Founder of the Goody Awards, teaches social media
at UCLA Extension & regularly speaks on panels, ex.
Digital Hollywood. Social Media Week LA.
Liz H Kelly, Goody PR &
Goody Awards* Founder
info@goodypr.com
310-987-7207
*part of Sunrise Road Media Inc
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)
11

12. Campaign Testimonial
Comedy Gives Back
12
Top Comedians Ben Gleib
(Chelsea Lately), Michael Yo
(OMG! Insider) & Iliza
Schelsinger received Hero
Goody Tags at Hollywood
IMPROV before Comedy Gives
Back show.
!
@LizHKelly @GoodyAwards strategically helped us
from early on thru launch to develop a global marketing
campaign including press releases, social media,
special awards and photography for
@ComedyGivesBack 24 Hours of Comedy benefiting
Malaria No More that contributed to our 100 million
impressions in 2 weeks resulting in winning the IAWTV
Best Live Event Award.
We were thrilled to leverage the Comedy Gives
Back platform to honor Budd Friedman with the Golden
Goody Award.
~ @AmberJLawson @ComedyGivesBack
©
2014,
Liz
H
Kelly
(Proprietary
and
Con:idential)