1. Annual Budget Overview
Budget Totals Estimated Actual Difference
Total Income $520,491 $555,401 $34,910
Total Expenses $551,328 $543,584 $7,744
Difference ($30,837) $11,817 $42,654

2. Annual Expense Report
Estimated Annual Expenses $551,328
Actual Annual Expenses $543,584
Difference $7,744
Month (All)
Qtr (All)
Values
Row Labels Estimated Total Actual Total Variance Total
Personnel $177,946 $174,534 $3,412
Office $90,128 $84,812 $5,316
Salespeople $87,818 $89,722 ($1,904)
Operating $373,382 $369,050 $4,332
Advertising $87,259 $91,738 ($4,479)
Delivery Costs $96,141 $81,995 $14,146
Legal and Auditing $82,747 $93,837 ($11,090)
Office supplies $98,722 $95,877 $2,845
Utilities $8,513 $5,603 $2,910
Totals $551,328 $543,584 $7,744

3. Prior Year Total Prior Year Variance Total
$181,136 $6,602
$87,431 $2,619
$93,705 $3,983
$347,452 ($21,598)
$95,865 $4,127
$80,426 ($1,569)
$85,083 ($8,754)
$77,345 ($18,532)
$8,733 $3,130
$528,588 ($14,996)

4. Monthly Budget - Detail 9/12/2011Page 4 of 11
Month Qtr Category Line Item Estimated Actual
January Qtr 1 Personnel Office $8,000 $9,000
January Qtr 1 Personnel Salespeople $8,212 $6,454
January Qtr 1 Operating Advertising $9,000 $9,000
January Qtr 1 Operating Delivery Costs $9,736 $5,336
January Qtr 1 Operating Legal and Auditing $6,169 $6,773
January Qtr 1 Operating Office supplies $7,185 $7,638
February Qtr 1 Personnel Office $8,657 $8,493
February Qtr 1 Personnel Salespeople $5,277 $5,686
February Qtr 1 Operating Advertising $7,097 $5,237
February Qtr 1 Operating Delivery Costs $5,455 $7,426
February Qtr 1 Operating Legal and Auditing $6,216 $5,249
February Qtr 1 Operating Office supplies $8,421 $8,393
March Qtr 1 Personnel Office $6,427 $6,768
March Qtr 1 Personnel Salespeople $6,994 $9,714
March Qtr 1 Operating Advertising $6,670 $6,883
March Qtr 1 Operating Delivery Costs $9,285 $5,822
March Qtr 1 Operating Legal and Auditing $5,874 $7,548
March Qtr 1 Operating Office supplies $9,531 $8,429
April Qtr 2 Personnel Office $8,867 $6,774
April Qtr 2 Personnel Salespeople $5,689 $9,353
April Qtr 2 Operating Advertising $8,241 $6,990
April Qtr 2 Operating Delivery Costs $9,488 $6,644
April Qtr 2 Operating Legal and Auditing $5,794 $9,154
April Qtr 2 Operating Office supplies $6,711 $8,385
May Qtr 2 Personnel Office $7,453 $5,033
May Qtr 2 Personnel Salespeople $7,210 $7,544
May Qtr 2 Operating Advertising $5,693 $7,603
May Qtr 2 Operating Delivery Costs $5,286 $6,348
May Qtr 2 Operating Legal and Auditing $6,166 $6,577
May Qtr 2 Operating Office supplies $9,145 $7,637
June Qtr 2 Personnel Office $5,904 $5,835
June Qtr 2 Personnel Salespeople $9,699 $5,938
June Qtr 2 Operating Advertising $6,669 $5,849
June Qtr 2 Operating Delivery Costs $8,366 $7,508
June Qtr 2 Operating Legal and Auditing $6,106 $7,652
June Qtr 2 Operating Office supplies $6,987 $7,183
June Qtr 2 Operating Utilities $8,513 $5,603
July Qtr 3 Personnel Office $5,328 $9,556
July Qtr 3 Personnel Salespeople $8,468 $8,648
July Qtr 3 Operating Advertising $6,474 $6,881
July Qtr 3 Operating Delivery Costs $9,139 $7,446
July Qtr 3 Operating Legal and Auditing $8,359 $9,090

5. Monthly Budget - Detail 9/12/2011Page 5 of 11
July Qtr 3 Operating Office supplies $7,683 $8,142
August Qtr 3 Personnel Office $7,710 $5,823
August Qtr 3 Personnel Salespeople $6,061 $6,685
August Qtr 3 Operating Advertising $8,699 $8,947
August Qtr 3 Operating Delivery Costs $7,686 $6,018
August Qtr 3 Operating Legal and Auditing $8,405 $6,604
August Qtr 3 Operating Office supplies $9,820 $7,226
September Qtr 3 Personnel Office $7,026 $5,230
September Qtr 3 Personnel Salespeople $5,232 $9,454
September Qtr 3 Operating Advertising $6,528 $8,219
September Qtr 3 Operating Delivery Costs $7,953 $6,989
September Qtr 3 Operating Legal and Auditing $7,755 $8,409
September Qtr 3 Operating Office supplies $9,616 $6,711
October Qtr 4 Personnel Office $6,700 $7,050
October Qtr 4 Personnel Salespeople $9,866 $6,091
October Qtr 4 Operating Advertising $6,033 $9,097
October Qtr 4 Operating Delivery Costs $7,522 $5,149
October Qtr 4 Operating Legal and Auditing $7,067 $9,497
October Qtr 4 Operating Office supplies $6,088 $9,351
November Qtr 4 Personnel Office $8,937 $9,013
November Qtr 4 Personnel Salespeople $7,720 $7,128
November Qtr 4 Operating Advertising $9,575 $7,512
November Qtr 4 Operating Delivery Costs $7,554 $8,568
November Qtr 4 Operating Legal and Auditing $6,328 $9,091
November Qtr 4 Operating Office supplies $9,646 $9,126
December Qtr 4 Personnel Office $9,119 $6,237
December Qtr 4 Personnel Salespeople $7,390 $7,027
December Qtr 4 Operating Advertising $6,580 $9,520
December Qtr 4 Operating Delivery Costs $8,671 $8,741
December Qtr 4 Operating Legal and Auditing $8,508 $8,193
December Qtr 4 Operating Office supplies $7,889 $7,656

6. Monthly Budget - Detail 9/12/2011Page 6 of 11
Variance Prior Year Prior Year Variance Actual - Prior Overview
($1,000) $9,671 $671
$1,758 $9,218 $2,764
$0 $6,664 ($2,336)
$4,400 $5,522 $186
($604) $7,537 $764
($453) $5,324 ($2,314)
$164 $5,992 ($2,501)
($409) $9,623 $3,937
$1,860 $7,553 $2,316
($1,971) $5,092 ($2,334)
$967 $8,780 $3,531
$28 $5,260 ($3,133)
($341) $9,070 $2,302
($2,720) $5,754 ($3,960)
($213) $9,899 $3,016
$3,463 $9,272 $3,450
($1,674) $7,745 $197
$1,102 $6,139 ($2,290)
$2,093 $6,267 ($507)
($3,664) $9,849 $496
$1,251 $9,603 $2,613
$2,844 $5,349 ($1,295)
($3,360) $5,235 ($3,919)
($1,674) $6,898 ($1,487)
$2,420 $6,417 $1,384
($334) $5,173 ($2,371)
($1,910) $5,830 ($1,773)
($1,062) $6,123 ($225)
($411) $9,297 $2,720
$1,508 $8,685 $1,048
$69 $5,465 ($370)
$3,761 $8,134 $2,196
$820 $9,478 $3,629
$858 $5,740 ($1,768)
($1,546) $5,331 ($2,321)
($196) $7,559 $376
$2,910 $8,733 $3,130
($4,228) $5,896 ($3,660)
($180) $9,024 $376
($407) $9,074 $2,193
$1,693 $9,444 $1,998
($731) $9,472 $382

7. Monthly Budget - Detail 9/12/2011Page 7 of 11
($459) $5,528 ($2,614)
$1,887 $8,516 $2,693
($624) $7,331 $646
($248) $6,664 ($2,283)
$1,668 $5,873 ($145)
$1,801 $5,374 ($1,230)
$2,594 $5,056 ($2,170)
$1,796 $5,988 $758
($4,222) $7,813 ($1,641)
($1,691) $7,606 ($613)
$964 $5,983 ($1,006)
($654) $6,859 ($1,550)
$2,905 $6,428 ($283)
($350) $6,505 ($545)
$3,775 $8,307 $2,216
($3,064) $6,538 ($2,559)
$2,373 $5,327 $178
($2,430) $7,962 ($1,535)
($3,263) $8,418 ($933)
($76) $7,663 ($1,350)
$592 $6,983 ($145)
$2,063 $7,426 ($86)
($1,014) $9,693 $1,125
($2,763) $6,066 ($3,025)
$520 $6,764 ($2,362)
$2,882 $9,981 $3,744
$363 $6,496 ($531)
($2,940) $9,530 $10
($70) $7,008 ($1,733)
$315 $5,425 ($2,768)
$233 $5,286 ($2,370)

8. Annual Income Report
Projected Annual Revenue $520,491
Actual Annual Revenue $555,401
Difference $34,910
Month (All)
Qtr (All)
Values
Row Labels Estimated Total Actual Total Variance Total
Net Sales $118,527 $115,263 $3,264
Interest Income $11,746 $10,888 $858
Sale of Assets (Gain/Loss) $3,760 $3,835 ($75)
Totals $134,033 $129,986 $4,047

9. Prior Year Total Prior Year Variance Total
$83,182 $32,081
$11,388 ($500)
$3,319 $516
$97,889 $32,097

10. Monthly Budget - Detail 9/12/2011Page 10 of 11
Month Qtr Line Item Estimated Actual Variance Prior Year Prior Year Variance Actual - Prior Overview
January Qtr 1 Net Sales $180,000 $200,000 $20,000 $96,710 $103,290
February Qtr 1 Net Sales $18,570 $18,493 ($77) $15,992 $2,501
March Qtr 1 Net Sales $16,427 $16,768 $341 $9,070 $7,698
April Qtr 2 Net Sales $18,867 $16,774 ($2,093) $16,267 $507
May Qtr 2 Net Sales $17,453 $15,033 ($2,420) $16,417 ($1,384)
June Qtr 2 Net Sales $15,904 $15,835 ($69) $15,465 $370
July Qtr 3 Net Sales $15,328 $19,556 $4,228 $5,896 $13,660
August Qtr 3 Net Sales $7,710 $5,823 ($1,887) $8,516 ($2,693)
September Qtr 3 Net Sales $7,026 $5,230 ($1,796) $5,988 ($758)
October Qtr 4 Net Sales $6,700 $7,050 $350 $6,505 $545
November Qtr 4 Net Sales $80,000 $86,549 $6,549 $72,663 $13,886
December Qtr 4 Net Sales $120,000 $132,567 $12,567 $84,567 $48,000
January Qtr 1 Interest Income $2,000 $1,800 ($200) $1,178 $622
February Qtr 1 Interest Income $1,800 $1,930 $130 $1,942 ($12)
March Qtr 1 Interest Income $810 $616 ($194) $906 ($290)
April Qtr 2 Interest Income $929 $1,075 $146 $944 $131
May Qtr 2 Interest Income $862 $943 $81 $692 $251
June Qtr 2 Interest Income $1,085 $568 ($517) $888 ($320)
July Qtr 3 Interest Income $1,153 $887 ($266) $1,181 ($294)
August Qtr 3 Interest Income $546 $846 $300 $1,132 ($286)
September Qtr 3 Interest Income $706 $720 $14 $1,073 ($353)
October Qtr 4 Interest Income $923 $827 ($96) $1,056 ($229)
November Qtr 4 Interest Income $793 $829 $36 $705 $124
December Qtr 4 Interest Income $1,139 $847 ($292) $691 $156
January Qtr 1 Sale of Assets (Gain/Loss) $0 $0 $0 $0 $0
February Qtr 1 Sale of Assets (Gain/Loss) $800 $930 $130 $942 ($12)
March Qtr 1 Sale of Assets (Gain/Loss) $0 $0 $0 $0 $0
April Qtr 2 Sale of Assets (Gain/Loss) $929 $1,075 $146 $944 $131
May Qtr 2 Sale of Assets (Gain/Loss) $862 $943 $81 $692 $251
June Qtr 2 Sale of Assets (Gain/Loss) $0 $0 $0 $0 $0
July Qtr 3 Sale of Assets (Gain/Loss) $30 $40 $10 $50 ($10)
August Qtr 3 Sale of Assets (Gain/Loss) $0 $0 $0 $0 $0
September Qtr 3 Sale of Assets (Gain/Loss) $0 $0 $0 $0 $0
October Qtr 4 Sale of Assets (Gain/Loss) $0 $0 $0 $0 $0
November Qtr 4 Sale of Assets (Gain/Loss) $0 $0 $0 $0 $0
December Qtr 4 Sale of Assets (Gain/Loss) $1,139 $847 ($292) $691 $156

11. Budget Line Item Lookup Budget Category Lookup Income Line Item Lookup
Office Personnel Net Sales
Store Operating Interest Income
Salespeople Sale of Assets (Gain/Loss)
Others
Advertising
Bad Debts
Cash Discounts
Delivery Costs
Depreciation
Dues and Subscriptions
Employee Benefits
Insurance
Interest
Legal and Auditing
Maintenance and Repairs
Office supplies
Postage
Rent or mortgage
Sales expenses
Shipping and storage
Supplies
Taxes
Telephone
Utilities