2016: The Year of Livestreaming

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2016 was one for the books. Livestream CEO Jesse Hertzberg predicted 2016 would be “the year of livestreaming,” and this year’s major events – from space launches to political upheaval – played out on our platform. Check out our interactive 2016 Live Video Retrospective (http://bit.ly/DownloadYearofLive) to learn: — The most popular livestreamed events of 2016 across industries. — How influencers see live video transforming in 2017. — New live video industry data. http://bit.ly/DownloadYearofLive

Tecnologia

what we learned
ABOUT LIVE VIDEO IN 2016 Livestream conducted a poll with New
York Magazine and our social media
followers to ask about their live video
consumption habits.

what we learned
ABOUT LIVE VIDEO IN 2016
of people watched more live video
in 2016 than in 2015.
81%

what we learned
ABOUT LIVE VIDEO IN 2016
Breaking news makes up 56% of people’s most-watched
content, with conferences and speakers tied with concerts
and festivals in second place at 43%

what we learned
ABOUT LIVE VIDEO IN 2016
We asked respondents to choose their favorite video
platforms in order of preference
45%
66%
70%

what we learned
ABOUT LIVE VIDEO IN 2016
43% of viewers would pay for
live, exclusive, on-demand video
from a favorite team, speaker, or
performer.
Behind-the-scenes access is a
huge draw for 87% of audiences,
who would prefer to watch
online vs. traditional TV if it meant
more BTS content.
67% of people are more likely to
buy a ticket to a concert or event
after watching a live video of that
event.

This reflects what’s
happening in the market...
65% OF U.S. MARKETERS
plan to
to account for video.
INCREASE THEIR
MOBILE AD BUDGETS
watch work-related videos
on business websites
75% OF EXECUTIVES
AT LEAST
ONCE A WEEK.
WITH LIVE VIDEO
than on-demand:
viewers spend
8X LONGER
5.1 minutes for on-demand vs.
42.8 minutes for live video content.
is outpacing the growth of other
types of online video, with a
year over year
INCREASE IN AD VIEWS
LIVE VIDEO
113%
http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/
https://admarketing.yahoo.net/rs/118-OEW-181/images/Yahoo_The Live Video Opportunity_2016.pdf
http://tubularinsights.com/live-video-vod-per-play

in some capacity in their
96% of B2B
organizations
USE VIDEO
MARKETING CAMPAIGNS
4/5 of
BY 2019
ONLINE VIDEO
will be responsible for
GLOBAL INTERNET TRAFFIC
This reflects what’s
happening in the market...
73%
REPORT
of which
POSITIVE RESULTS
to their ROI
incentivizing marketers to
ON CONNECTED TV
81% of viewing time
is on
CREATE LONGER
VIDEO CONTENT.
10+ MINUTE
CONTENT
http://tubularinsights.com/live-video-vod-per-play/
http://tubularinsights.com/2019-internet-video-traffic/
http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

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2016: The Year of Livestreaming

1. what we learned ABOUT LIVE VIDEO IN 2016 Livestream conducted a poll with New York Magazine and our social media followers to ask about their live video consumption habits.

2. what we learned ABOUT LIVE VIDEO IN 2016 of people watched more live video in 2016 than in 2015. 81%

3. what we learned ABOUT LIVE VIDEO IN 2016 Breaking news makes up 56% of people’s most-watched content, with conferences and speakers tied with concerts and festivals in second place at 43%

4. what we learned ABOUT LIVE VIDEO IN 2016 We asked respondents to choose their favorite video platforms in order of preference 45% 66% 70%

5. what we learned ABOUT LIVE VIDEO IN 2016 43% of viewers would pay for live, exclusive, on-demand video from a favorite team, speaker, or performer. Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. traditional TV if it meant more BTS content. 67% of people are more likely to buy a ticket to a concert or event after watching a live video of that event.

6. what we learned ABOUT LIVE VIDEO IN 2016 37% of viewers prefer to watch live video on a company website or other platform. Video quality is the most important factor for 67% of viewers when watching a livestream or broadcast. Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts.

7. This reflects what’s happening in the market... 65% OF U.S. MARKETERS plan to to account for video. INCREASE THEIR MOBILE AD BUDGETS watch work-related videos on business websites 75% OF EXECUTIVES AT LEAST ONCE A WEEK. WITH LIVE VIDEO than on-demand: viewers spend 8X LONGER 5.1 minutes for on-demand vs. 42.8 minutes for live video content. is outpacing the growth of other types of online video, with a year over year INCREASE IN AD VIEWS LIVE VIDEO 113% http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/ https://admarketing.yahoo.net/rs/118-OEW-181/images/Yahoo_The Live Video Opportunity_2016.pdf http://tubularinsights.com/live-video-vod-per-play

8. in some capacity in their 96% of B2B organizations USE VIDEO MARKETING CAMPAIGNS 4/5 of BY 2019 ONLINE VIDEO will be responsible for GLOBAL INTERNET TRAFFIC This reflects what’s happening in the market... 73% REPORT of which POSITIVE RESULTS to their ROI incentivizing marketers to ON CONNECTED TV 81% of viewing time is on CREATE LONGER VIDEO CONTENT. 10+ MINUTE CONTENT http://tubularinsights.com/live-video-vod-per-play/ http://tubularinsights.com/2019-internet-video-traffic/ http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

2016: The Year of Livestreaming

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