This presentation is from a panel delivered on September 25, 2008 at the StreamingMedia West conference. I moderated the panel on behalf of the Video Commerce Consortium along with Alison Jeske, Director of Product Management at drugstore.com, Jon Nordmark, Founder of Ebags, and Xavier Casanova, CEO of Liveclicker. The purpose of the panel was to explore video commerce case studies and hear some real 'in the trenches' stories of online retailers deploying online video in an e-commerce environment. There are some good ROI examples in here as well as examples of approach. StreamingMedia.com also has the presentation available for download. Many thanks to Dan Rayburn from StreamingMedia.com for making this conference a reality and inviting us to be a part of it.

1. Justin Foster, Founder, Video Commerce Consortium Alison Jeske, Director Product Management, drugstore.com Jon Nordmark, Founder & CEO, Ebags.com Xavier Casanova, Founder & CEO, Liveclicker

3. 1994 first visitor eCom sales 1% of total retail 2000 2004 2008 1996 2002 2006 eCom sales 4.2% of retail $1M web sales first profit founded IPO bankrupt open to all Will It Blend video viewed 100M times Search Engine Marketing - CPC Overture first $100M revenue Email Marketing - CPM Digital Impact first email Affiliate marketing - CPA Commission Junction formed Banner advertising - CPM DoubleClick - first banner Video Commerce ShopNBC.tv launches Social Marketing Friendster founded

9. Pop up window displays video

12. Over 30 videos on Beauty.com Still early to determine the basket (order value) impacts

13. Other exciting metrics – newest video with a 94% continue to watch past 10 sec mark; 42.5% watch whole video

20. Group A – No Video Group B – With Video # Product pages served 25,000 25,000 Conversion rate (clicked play button) 6.63% 10.00% Conversion rate (watched entire video) 6.63% 15.84% Conversion rate increase (clicked play button) N/A 50.1% Conversion rate increase (watched entire video) N/A 138.9%

25. Justin Foster, Founder, Video Commerce Consortium Alison Jeske, Director Product Marketing, drugstore.com Jon Nordmark, Founder & CEO, Ebags.com Xavier Casanova, Founder & CEO, Liveclicker